Global Sales Continue to Rise for BMW Motorrad in August

Global Sales Continue to Rise for BMW Motorrad in August

This year continues to be the best ever for BMW Motorrad. Worldwide sales in August were up 5.7% compared with the same month last year (9,238) and year-to-date sales rising by 2.5% with a total of 103,829 motorcycles and maxi-scooters delivered to customers in the first eight months of the year.

BMW Motorrad Canada reported August sales of 191 units, marking a decrease of 4.5% compared to August, 2015. Year-to-date, the brand has sold 1,477 units, resulting in a decrease of 11% over the same period last year. The R1200RT, R1200GS, and R1200GSA were strong performers in August. BMW Motorrad USA did not report motorcycle sales for August.

R-nineT-Scrambler-2016-027
BMW R nineT Scrambler

BMW Group sales continued their upward trend in August with a total of 165,431 vehicles delivered to customers around the world, an increase of 5.7% on the same month last year. This result brings the year-to-date sales total to 1,508,659 – up 5.5% compared with the same period last year and the first time ever the company has sold over one and a half million vehicles in the first eight months of a year.

In August, a total of 142,554 BMW brand vehicles were delivered to customers, an increase of 5.0% on the same month last year. Year-to-date sales for the brand stand at 1,282,511 – up 5.5% compared with the first eight months of last year. Sales of MINI brand vehicles increased by 10.3% in August with a total of 22,575 delivered to customers worldwide. In the first eight months of the year, sales rose by 5.7% (223,913).

Combined monthly sales of BMW and MINI in Europe totaled 62,653 in August, up 6.3% compared with the same month last year. Year-to-date sales in the region are up 10.1% with a total of 685,328 vehicles delivered. All markets in the region have contributed to this year’s strong growth with many achieving double-digit growth including Italy (51,444 / +16.7%), Spain (35,634 / +20.1%) and Scandinavia (34,370 / +15.5%).

Sales of BMW and MINI vehicles in Asia also saw strong growth last month with a total of 59,047 vehicles delivered to customers in August (+13.8%). In the first eight months of the year, a total of 476,777 BMW and MINI vehicles were sold in Asia, an increase of 8.1% compared with the same period last year. The region’s biggest market, mainland China, achieved a 9.4% increase compared with the first eight months of last year, with a total of 329,972 vehicles sold so far this year. Year-to-date sales in many other markets in the region also show strong growth — Japan (46,713 / +8.8%) and South Korea (39,392 / +10.4%) are just two examples.

Sales of BMW and MINI in the Americas decreased 4.4% in August compared with the same month last year, with a total of 38,200 vehicles delivered to customers in the region. Year-to-date sales of BMW and MINI vehicles in the region total 298,821, which is down 7.0% compared with the same period last year. While August sales are up in Canada (3,575 / +8.0%) and Mexico (2,976 / +25.5%), the increasingly competitive market in the USA has seen deliveries for the month decrease by 7.2% (30,500).

BMW Group sales in / ytd August 2016 at a glance

  In August 2016 Compared with
previous year
YTD 08/2016 Compared with
previous year
BMW Group Automotive 165,431 +5.7% 1,508,659 +5.5%
BMW 142,554 +5.0% 1,282,511 +5.5%
MINI 22,575 +10.3% 223,913 +5.7%
BMW Motorrad 9,238 +5.7% 103,829 +2.5%

 

Leave a reply