BMW Motorrad Sales Soar in October

BMW Motorrad Sales Soar in October

This year continues to be the strongest ever for BMW Motorrad, with global sales for October totaling 10,974, up 19.1% compared with the same month last year. Year-to-date sales rose by 2.3% with a total of 127,018 motorcycles and maxi-scooters delivered to customers in the first ten months of the year.

Third-quarter (July to September) revenues for BMW Motorrad amounted to € 451 million (2015: € 454 million; -0.7%). Earnings were also down on the previous year, mainly due to expenses incurred during the start-up phase of a number of projects connected with implementing BMW Motorrad’s new strategy. Profit before financial result (EBIT) came in at € 32 million (2015: € 46 million; -30.4%), while profit before tax also finished at € 32 million (2015: € 45 million; -28.9%).

During the first nine months of the year, segment revenues at € 1,650 million, were similar to the previous year (2015: € 1,643 million: +0.4%). EBIT amounted to € 224 million (2015: € 273 million; -17.9%), while profit before tax finished at € 223 million (2015: € 271 million; -17.7%).

Sales of BMW Group vehicles were higher than ever before in October, with total sales of 196,002 units, an increase of 2.3% on the same month last year. This result brings the year-to-date sales total to 1,942,642, an increase of 5.8% compared with the first ten months of last year.

In the first ten months of the year, 1,646,743 BMW brand vehicles were sold around the world, 5.5% more than in the same period last year. Sales of MINI brand vehicles increased by 8.9% in October with a total of 28,746 delivered to customers worldwide.

Combined monthly sales of BMW and MINI in Europe totalled 90,574 in October, up 6.4% compared with the same month last year. Year-to-date sales in the region are up 10.0%, with a total of 897,493 vehicles delivered. All markets in the region have contributed to this year’s strong growth with many achieving double-digit increases including Italy (68,282 / +18.0%), Spain (45,141 / +19.9%) and Scandinavia (43,433 / +14.4%).

Sales of BMW and MINI vehicles in Asia also saw strong growth last month with a total of 63,006 vehicles delivered to customers in October (+6.6%). In the first ten months of the year, a total of 611,020 BMW and MINI vehicles were sold in Asia, an increase of 8.9% compared with the same period last year. The region’s biggest market, Mainland China, achieved a 10.2% increase compared with the first ten months of last year, with a total of 423,330 vehicles sold so far in 2016. Year-to-date sales in many other markets in the region also show strong growth: Japan (60,484 / +9.1%) and South Korea (49,016 / +10.0%) are just two examples.

Sales of BMW and MINI in the Americas decreased 11.6% in October compared with the same month last year: a total of 36,743 vehicles were delivered to customers in the region. Year-to-date sales of BMW and MINI vehicles in the region total 373,822, which is down 7.1% compared with the same period last year. While year-to-date sales are up in Canada (37,373 / +7.0%) and Mexico (27,858 / +14.0%), the exceptionally competitive market in the USA has seen deliveries decrease by 9.6% (297,015).

BMW Group sales in / ytd October 2016 at a glance 

  In October 2016 Compared with
previous year
YTD 10/2016 Compared with
previous year
BMW Group Automotive 196,002 +2.3% 1,942,642 +5.8%
BMW 166,805 +1.1% 1,646,743 +5.5%
MINI 28,746 +8.9% 292,823 +7.3%
BMW Motorrad 10,974 +19.1% 127,018 +2.3%

 

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