In addition to several new models premiering at EICMA, BMW Motorrad also showed off a concept for motorcycle connectivity. BMW ConnectedRide is a TFT instrument cluster with smartphone connection that could be applied to motorcycle models in the future. BMW Motorrad and Robert Bosch GmbH are collaborating in this field of display and networking technologies since there are signs of an increasing demand for complete connectivity in the motorcycle area.
BMW automobiles already offer digital connected services such as the BMW Connected App – a personalized digital mobility assistant that helps the driver to plan appointments and travel, for instance. As long ago as 2009, BMW Motorrad presented BMW ConnectedRide, which demonstrated wide-ranging possibilities for rider assistance systems based on vehicle-to-vehicle communication and using intelligent connectivity.
“Connectivity and the availability of digital services are increasingly becoming an issue for motorcyclists,” said Stephan Schaller, President BMW Motorrad. “For this reason we are expanding our range in this area. In the future we will be offering services that enrich the motorcycling experience. New apps and functions via connection with smartphones and back-end services will open up a whole range of possibilities in terms of intelligent networking, making motorcycling more exciting, more comfortable and also safer.”
BMW Motorrad can use synergies with BMW automobiles to accelerate the introduction of new services that utilizes TFT displays, E-call, WiFi and can adapt V2X communication and back-end infrastructures for use with motorcycles.
The instrument cluster demonstrated at EICMA shows the possibilities of connectivity between the instrument cluster, rider helmet and smartphone as integrated elements of BMW Motorrad ConnectedRide. In addition to information relevant to riding (road speed, engine speed etc.), smartphone-based functions such as navigation, telephone and entertainment are provided in a multifunctional instrument cluster and operated safely and conveniently using a multi-controller. A BMW System 7 helmet fitted with microphone and speakers was used to receive audio such as navigation directions, telephone calls and music.
BMW Motorrad regards the simple and seamless integration of the customer’s existing digital world into the motorcycle as crucial to the acceptance of this type of new service. This might happen in the future through the consistent interlinking of existing systems such as DriveNow and ChargeNow, providing services beyond actual motorcycle travel itself and even linking into smart home applications.