Strong BMW Motorrad USA Sales in January

Strong BMW Motorrad USA Sales in January

BMW Motorrad is off to a lukewarm start to the year with a slight increase of 0.2% in global sales for month of January compared to January 2016. A total of 7,503 motorcycles and maxi-scooters were delivered to customers worldwide. BMW Motorrad USA meanwhile is back to issuing sales press releases after discontinuing the practice partway through last year after a string of disappointing numbers. According to the American subsidiary, there was a 48% sales increase in January 2017 compared to the same month last year. BMW Motorrad USA says, “while [they] posted double – and even triple – digit growth across the model segments in which it competes, performance was strongest among F series (F700GS), G series (G650GS) and R series (R1200R and R1200RT) models.” It should be pointed out, the large increase brings total U.S. sales to 666 for the month compared to 450 sales in January 2016 but that’s just slightly better than the 661 sales recorded in January 2015.

“We have the broadest model range we’ve ever had in our history, which is contributing to our growing sales,” commented Michael Peyton, Vice President, BMW Motorrad North America. “With bikes for every riding preference and budget, and a strong and growing number of BMW retailers around the country, the motorcycling community is paying closer attention to BMW these days. Our sales show that consumers are embracing all-new models like the customizable R nineT Scrambler, which exceeded our sales expectations for January, as well as perennial favorites like the R1200RT, which has earned ‘Motorcycle of the Year’ awards from Motorcyclist magazine three years in a row.”

R1200RT-2014-034
BMW R1200RT

Following up from a sixth consecutive record-breaking year, sales at the BMW Group achieved their best-ever start to the year with January figures showing increased deliveries in all world regions. With its three premium brands, BMW, MINI and Rolls-Royce, the BMW Group delivered a total of 163,288 automobiles worldwide, an increase of 6.8% compared with January last year. Sales of BMW brand vehicles grew 7.2% compared with January last year; a total of 143,553 BMWs were delivered to customers around the world. Increased sales were achieved throughout the model range. Meanwhile sales of BMW Group electrified vehicles continue to reflect the ongoing increase in customer demand for alternative drive vehicles: deliveries were up 115.8% on the same month last year with 5,232 BMW i and BMW iPerformance vehicles handed over to customers in January. MINI also achieved increased sales in January: with a total of 19,563 delivered to customers around the world, sales were up 3.7% compared with the same month last year.

Following record sales of more than a million vehicles in 2016, January deliveries of BMW and MINI in Europe were up 3.5% (63,915). While almost all markets registered growth, the BMW Group’s home market, Germany, saw registrations increase 17.2% (20,034). Sales in the UK, the region’s second largest market, grew 4.9% (9,921) and deliveries in France rose by 5.4% (5,556).

Sales of BMW and MINI vehicles in Asia achieved double-digit growth with 66,719 vehicles delivered to customers (+12.1%). Sales in the region’s largest market, Mainland China, topped the 50,000 mark for the first time in a single month, with deliveries totaling 51,345, an increase of 18.2%.

Overall BMW and MINI sales in the Americas were stable with a 1.0% increase compared to the same month last year (26,940). In the USA, a total of 21,219 vehicles were delivered to customers (-0.5%) while Canada grew sales by 2.5% (2,337).

BMW Group sales in January 2017 at a glance

  In January 2016 Compared with
previous year
BMW Group Automotive 163,288 +6.8%
BMW 143,553 +7.2%
MINI 19,563 +3.7%
BMW Motorrad 7,503 +0.2%

 

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