Another best-ever start to the season for BMW Motorrad. Solid growth following the 2016 record year. Model offensive with 14 new and revised models to continue in 2017.
BMW Motorrad achieves its best start into the new motorcycle season to date with a solid growth of 5.5%. In the first three months of 2017, 35,636 motorcycles and maxi scooters were delivered to customers (previous year: 33,788 units) — 1.848 units more than in the equivalent period last year. In a very successful March BMW Motorrad delivered 18,265 vehicles worldwide (previous year: 16,465 units amounting to a 10.9% growth in sales.
“BMW Motorrad has started into the new 2017 motorcycle season with the best first quarterly sales of all time,” said Heiner Faust, BMW Motorrad Head of Sales and Marketing. “With a solid growth of 5.5%, BMW Motorrad remains firmly on course for success following the record year in 2016. The current model range with the many new models is very popular with our customers. This is also reflected by the high number of incoming orders. I am particularly pleased with the record figures for March with a plus of almost 11% compared to the already very good March results of the year before.”
In the first quarter BMW Motorrad recorded growth in Europe, Central America, South America and China. Sales are especially positive in France (3,696 units, +14.4 %), Italy (3,463 units, +10.8 %) and above all China (1,298 units, +52.2 %).
Germany still remains the strongest single market with 5,824 units (+2.8 %) followed by France and Italy. In Central and South America, BMW Motorrad has increased sales by 13.3 % to 3,890 units sold.
BMW Motorrad Canada reported March sales of 170 units, a decrease of 23.8% compared to March, 2016. That puts sales down 14.6% through the first quarter. The R1200GSA, R1200GS and F700GS were the top sellers in Canada in March. Once again, BMW Motorrad USA did not report sales numbers for March.
The BMW Motorrad global sales ranking is still headed by the R1200GS travel enduro and its sister model, the R1200GS Adventure. In the first three months already more than 12,361 flat-twin GS motorcycles have been delivered to customers worldwide. Next on the list of the most sought-after models is the BMW R1200RT (2,271 units) and the BMW F700GS (2,257 units). The BMW Motorrad S-Models with its powerful inline 4-cylinder engine also proved to be very successful with a total of 5,360 units sold.
Heiner Faust continues, “Our record sales in the first quarter is most likely due to the biggest model range of all time featuring so many new products. Our ultimate R1200GS and R1200GS Adventure travel enduros are more successful than ever. The highly emotional models of the R nineT family have launched into the new year with great success at more than 3,300 units sold. They bring a whole new group of customers to BMW Motorrad. We are expecting very positive business performance this year, too.”
The BMW Motorrad model offensive with 14 new and revised models is set to continue in 2017. The R nineT family alone will expand to include five models. In addition to the G310R, BMW will also be offering the G310GS. BMW Motorrad will thus have two models in the capacity segment below 500 cc from the second half of 2017. With this product offensive, the strategic repositioning of the BMW Motorrad brand is advancing as part of the “Make Life a Ride” reorientation of the brand.