BMW Motorrad continues to grow steadily following its record first quarter. April saw a total of 17,915 motorcycles and maxi-scooters delivered around the world, an increase of 6.7% compared with the same month last year. For the year-to-date, sales at BMW Motorrad are up 5.9% (53,551). Significant models in the BMW Motorrad model line-up are the R nineT family, which has been delivered to more than 3,300 customers this year alone, while the G310R is the first BMW Motorrad below 500cc, opening up a new vehicle class for the brand.
BMW Motorrad also announced their first quarter financial results. With an 5.5% increase in sales for the quarter, revenues grew by 7.0% to €623 million (2016: €582 million). Higher volumes and positive sales-mix factors helped segment profit before financial result to jump by 33.0% to €125 million (2016: €94 million). Influenced by seasonal factors at the start of the motorcycle season, the segment EBIT margin came in at 20.1% (2016: 16.2%). Profit before tax also improved by 33.0% to €125 million (2016: €94 million).
BMW Motorrad Canada reported April sales of 287 units, an increase of 10.4% compared to April, 2016. Sales for the year are still down, however, with 602 motorcycles having been sold representing a decrease of 4.6% over the same period last year. In Canada, the R1200GSA, R1200RT, R1200GS and F700GS were the top sellers in April. BMW Motorrad USA did not announce motorcycle sales numbers.
BMW Group sales achieved a new all-time high for April, with sales in the month totaling 192,494 which was an increase of 7.4% year-on-year. The first four months of the year also set a new record, with sales of the BMW Group’s three premium brands, BMW, MINI and Rolls-Royce, increasing by 5.8% to 779,736.
BMW brand sales in the year-to-date increased 6.2% compared with the same period last year, with a record total of 668,095 vehicles delivered to customers around the world. The brand achieved its best-ever April with global sales totalling 164,641 units, an increase of 9.4% on the same month last year. Customer demand for the BMW Group’s BMW i and BMW iPerformance models increased by 43.4% in April (6,466 vehicles) and is up 82.7% in the year-to-date (25,883 vehicles). MINI brand vehicles are up 3.6% compared with the same period last year with a total of 110,643 delivered to customers around the world in the first four months of the year.
Sales growth in the year-to-date has been driven mainly by increased demand in Europe and Asia – this trend was also reflected in April, despite headwinds in some European markets. April saw an unusually sharp increase in sales in Mainland China. This is largely due to full availability of the BMW X1, which was in run-out in April 2016, and the introduction of the new BMW 1 Series sedan, a car made exclusively for the Chinese market.
BMW Group sales in/ytd April 2017 at a glance
|In April 2017||Compared with
previous year %
previous year %
|BMW Group Automotive||192,494||+7.4||779,736||+5.8|