BMW Motorrad Sales Set Record for the First Half of 2017

BMW Motorrad Sales Set Record for the First Half of 2017

BMW Motorrad achieved its best-ever June with a total of 17,260 motorcycles and maxi-scooters delivered to customers, an increase of 15.1% on the same month last year. Those figures helped BMW Motorrad achieve a record first half-year with sales totaling 88,389 in the first six months of the year, up 9.5% on the same period last year. BMW Motorrad Canada reported an all-time record June sales result of 315 units, an increase of 26.0% compared to June, 2016. For the year, a total of 1,202 motorcycles have been sold, representing an increase of 6.8% over the same period last year. The R1200GS, R1200GSA, S1000RR and K1600GLT were the top sellers in Canada in June. BMW Motorrad USA did not release motorcycle sales numbers for June.

The R1200GS continues to be a top-seller.

On the automobile side, BMW Group sales achieved their best ever June, with sales in the month totaling 232,620, a 2.1% increase year-on-year. It was also a record first half-year with sales of the BMW Group’s three premium brands, BMW, MINI and Rolls-Royce, increasing by 5.0%; a total of 1,220,819 vehicles have been delivered to customers around the world so far this year.

The BMW brand achieved its best-ever first half-year, topping the million mark for the first time ever by this point in the year. Global BMW sales totaled 1,038,030 units, an increase of 5.2% on the same period last year. Sales of BMW brand vehicles in June totaled 192,873, up 2.0% compared with the same month last year. Sales of MINI brand vehicles achieved a new record for June with 39,443 units delivered to customers around the world, an increase of 3.0% compared with the same month last year. June rounded off the brand’s record first half year, with sales totaling 181,214 (+3.6%). In the first half of 2017, the Goodwood-based Rolls-Royce brand delivered 1,575 (-6.5%) motor cars to customers. The same period in 2016 was particularly strong due to the popularity of the newly introduced Rolls-Royce Dawn. This base effect, and the absence from the market of the Phantom pending the introduction of the new Phantom later this year, account for the decrease in sales year-on-year. Despite considerable ongoing headwinds in the luxury sector in several regions, Rolls-Royce continues to strive for long-term sustainable growth.

June saw the arrival of the MINI Cooper S E Countryman ALL4 in the dealerships, the ninth electrified vehicle from the BMW Group which is available to purchase today. The popularity of the BMW Group’s premium electrified vehicles continues to grow at a rapid rate: in the first six months of the year, a total of 42,573 BMW i, BMW iPerformance and MINI Electric vehicles were delivered to customers, an increase of 79.8% on the same period last year. First-half-year production of electrified vehicles totaled 51,725. The BMW Group is well on track to achieve its target of selling 100,000 electrified vehicles in 2017.

Europe is the BMW Group’s most significant sales area and despite recent downturns in the region’s two largest markets, Germany and the UK, overall BMW Group sales for the first half of 2017 are up 2.2%. BMW Group sales in Asia continue to achieve significant growth this year, driven mainly by China, where combined BMW and MINI deliveries are up 18.4% in the first half-year. BMW and MINI sales in the Americas continue to be affected by the decline in the overall automotive market in the USA — down 1.2% in the USA in June and down 4.1% for the year. Meanwhile sales in other markets in the region maintain their positive growth, with BMW Group deliveries in Mexico and Latin America achieving a further double-digit increase.

 

BMW Group sales in/ytd June 2017 at a glance

  In June 2017 Compared with
previous year %
In ytd
June 2017
Compared with
previous year %
BMW Group Automotive 232,620 +2.1 1,220,819 +5.0
BMW 192,873 +2.0 1,038,030 +5.2
MINI 39,443 +3.0 181,214 +3.6
BMW Group electrified* 9,351 +77.0 42,573 +79.8
Rolls-Royce 304 -35.3 1,575 -6.5
BMW Motorrad 17,260 +15.1 88,389 +9.5

*BMW i, BMW iPerformance, MINI Electric

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