BMW Motorrad sold more motorcycles and maxi scooters in 2017 than in any year in its history. At the end of December 2017, a total of 164,153 vehicles (previous year: 145,032 units) were supplied to customers — an increase of 13.2% compared to 2016. Stephan Schaller, General Director of BMW Motorrad, commented, “2017 was another very successful year for BMW Motorrad. We achieved a sales record for the seventh time in succession. I would like to thank our customers most sincerely for the enormous trust they have placed in us.”
This new record brings BMW Motorrad closer to their goal of selling 200,000 vehicles in the year 2020. Schaller continues, “The 2017 sales figures once again show that our motorcycle strategy is taking effect. And we have a great deal planned for the coming years. We will continue to consistently pursue our current model initiative in the premium segment. We will expand our product range with emotional and innovative new products in 2018, too. The new middle-class GS models are already underway and further great products will follow. BMW Motorrad is looking into the future with great confidence.”
Strong sales growth in Europe and Asia
The strongest growth was recorded in Europe in 2017 where an all-time high was achieved. The largest increases were seen in France (16,607 units / +24.3%), Italy (14,430 units / +17.3%), Spain (11,193 units / +17.6%) and the UK / IE (9,550 units / +8.7%). Overall around 15.0% more vehicles were delivered in Europe including Germany than in the previous year. The Asian market is also continuing to grow. China and Japan are among the Asian markets with the strongest double-digit growth. In India the BMW Group’s own sales subsidiary has begun successfully selling BMW motorcycles.
Germany is once again the largest single market for BMW Motorrad. With 26,664 units sold, BMW Motorrad boosted sales by another 7.1%. BMW Motorrad defends its position as the most successful motorcycle manufacturer on the German market in 2017, too.
BMW Motorrad USA reported sales of 13,546 motorcycles for 2017, down 1.3% from the 13,730 motorcycles sold in 2016. Despite the downturn, BMW says they outpaced the rest of the motorcycle industry (which was down 3.2%) and its relevant competition (which was down 6.3%).
Sales of BMW motorcycles in the US increased 37.3% in December 2017 (1,270 units) compared to December sales in 2016 (925 units), capping eight months of steady growth over the previous year in BMW Motorrad’s strongest export market. BMW Motorrad USA posted a 15% growth in sales from September through December compared to the same period in 2016, and showed a 27% growth in sales from November through December in 2017 compared to the previous year.
“We are proud to report these impressive results despite current market conditions,” commented Michael Peyton, Vice President, BMW Motorrad North America. “BMW Motorrad USA achieved all-time record sales in November, while December 2017 was our best December since 2004 and our fourth consecutive month of sales growth.” According to Peyton, strong year-end results were driven by the R1200GS Adventure, which accounted for 15% of December sales volume.
In Canada, BMW Motorrad delivered 2,100 units for the year, an increase of +12.0% compared to 2016. This achievement was the best in the brand’s history. December sales were 63 units, up +12.5% compared to December, 2016. The brand’s strongest-selling models in Canada for 2017 were the R1200RT, R1200GS, R1200GS Adventure and S1000RR. The S1000RR was also the top performer on the track for a second straight year in 2017 — raced by 11 time champion Jordan Szoke, the S1000RR has won a remarkable five Championships in the past six race seasons.
Individual Model Series Sales
For the first time in BMW Motorrad’s history, more than 50,000 units of the two R1200GS and GS Adventure enduros alone were sold globally. Sales of the traditionally strong R-Series increased significantly overall. Thanks to the new R nineT model variants Pure, Racer and Urban G/S, sales in the flat twin boxer segment increased by 9.6% to a total of 86,090 motorcycles.
The sports-oriented BMW S-Series, with the S1000RR supersports bike, the S1000R roadster and the S1000XR adventure bike, sold 21,752 times worldwide. With a share of 13.3%, these three models continue to be an important pillar in the wide BMW Motorrad range.
The G310R and G310GS models introduced in 2017 had 11,595 units already delivered to customers by the end of the year. The two new displacement newcomers from BMW Motorrad are not only very popular in the intended growth markets such as South America or Asia. In Europe too, there is a great deal of interest among newcomers and re-starters for the agile all-rounders.
Sales of the six-cylinder models are positive. In its first year of sales, the K1600B bagger, which is aimed especially at the US market, is proof of the unbroken trend towards large-capacity, emotional touring bikes. Timo Resch, BMW Motorrad Head of Sales and Marketing, “With 6,719 units sold and a 50% increase in sales, our six-cylinder models are among the big winners of 2017. After Germany, the USA will remain an important market for BMW Motorrad in the coming years, too. We will continue to increase our involvement in this important market in order to strengthen BMW Motorrad’s position there.” Resch continues, “We are also responding to the special US market requirements with the K1600 Grand America recently presented at the Milan motorcycle show. By also consistently expanding our sales structure, we are generating a sound basis for strong growth.
Outlook at 2018
Timo Resc continues, “We expect to see further growth in sales for our vehicles in 2018, too. We are looking forward to the positive impulses generated by the launch of the completely new F models, F750GS and F850GS, as well as the much anticipated C400X midsize scooter. Expanding our urban mobility product range is a key topic for the future of BMW Motorrad.”
The BMW Group
On the automobile side, the BMW Group sold a record 2,463,526 passenger vehicles in 2017 — up 4.1% and representing it’s seventh consecutive year of record sales. The company’s core BMW brand achieved a new all-time sales high, growing sales by 4.2% for the year, to total 2,088,283. The MINI brand overall achieved a new sales record in 2017 as well with 371,881 vehicles delivered to customers around the world, an increase of 3.2% on the previous year. Rolls-Royce delivered 3,362 units (-16.2%) to customers in 2017. This was the result of the absence of Phantom from the market due to model-changeover and against a backdrop of unsettled market conditions in the important Middle East market.
The BMW Group also exceeded its target of selling 100,000 electrified vehicles in 2017. In total, 103,080 electrified vehicles were delivered to customers during the year; an increase of 65.6%. The BMW Group sold more electrified vehicles in Europe than any other premium manufacturer in 2017 and the company’s position on the world market is also extremely strong. Four years after its launch, sales of the BMW i3 grew in 2017 by 23.3% to total 31,482 worldwide. The plug-in hybrid BMW iPerformance vehicles also continue to grow in popularity, with sales almost doubling to total 63,605. Launched in June 2017, the MINI Countryman plug-in hybrid also made a significant contribution to boosting the BMW Group’s electrified sales, with a total of 5,799 delivered to customers around the world. The BMW Group is expecting strong double-digit growth in electrified vehicle sales in 2018. By the end of 2019, the company aims to have at least half a million electrified BMW Group vehicles on the road.