After celebrating a new record sales year in 2017, BMW Motorrad had a successful start to the new year. A total of 8,455 BMW Motorrad customers worldwide took delivery of a new motorcycle or maxi-scooter in January, an increase of 12.7% compared to the same month last year.
On the automobile side, the BMW Group also followed up last year’s recored sales (seventh consecutive year) by selling more cars in January than ever before. A total of 169,538 customers took delivery of a BMW, MINI or Rolls-Royce vehicle, an increase of 3.8% on the same month last year. Worldwide, a total of 7,155 customers took delivery of a BMW Group electrified vehicle in January. More than a quarter of all BMW and MINI vehicles sold in Scandinavia were electrified. Other very strong markets include Great Britain/Ireland, where electrified vehicles accounted for 11.1% of total BMW and MINI sales and the USA, where the proportion of electrified sales was 5.2%. Global BMW brand sales increased by 3.4% in the first month of 2018, with a total of 148,400 vehicles delivered to customers worldwide. The MINI brand achieved global sales growth of 7.0%, with the delivery of 20,929 vehicles to customers in January.
BMW Group sales in January 2018 at a glance
|In January 2018||Compared with previous year %|
|BMW Group Automobiles||169,538||+3.8|
|BMW Group electrified*||7,155||+36.7|
*BMW i, BMW iPerformance, MINI Electric