Solid Growth for BMW Motorrad in February 2018

Solid Growth for BMW Motorrad in February 2018

BMW Motorrad worldwide sales continued their steady growth with sales in February, 2018 up 3.1% to 10,172 units. In the first two months of the year, a total of 18,627 BMW Motorrad customers took delivery of a new motorcycle or maxi-scooter, an increase of 7.2% compared to the same period last year. In Canada, BMW Motorrad reported its best February on record with sales of 107 units, an increase of 1.9% over February, 2017. Year-to-date sales were 147 units, an increase of 1.4% over the same period in 2017. February’s top sellers in Canada were the F700GS, the R1200RT and the R1200GS. BMW Motorrad USA did not released sales figures.

New models, such as the BMW F850GS, will help BMW maintain sales momentum.

Sales at the BMW Group has also reached new records with total sales in February up 5.8% (178,910). So far this year, a total of 348,459 BMW, MINI and Rolls-Royce vehicles have been delivered to customers around the world, which is an increase of 4.8% on the same period last year. Both figures represent new all-time sales records.

February saw solid growth in global BMW brand sales, which grew by 5.1% to total 155,328. In the first two months of the year, the brand’s sales increased by 4.3% to total 303,738 vehicles delivered worldwide. These new record figures can be attributed to increased sales in all major sales regions. The MINI brand achieved double-digit global sales growth of 10.8% in February, with the delivery of 23,319 vehicles to customers.

The BMW Group is targeting sales of at least 140,000 electrified models in 2018 and is well on track to achieving that, with global sales of these vehicles totalling 15,041 in the first two months of the year, an increase of 40.2% compared with the same period last year. In the USA, which is the company’s largest single market for electrified vehicles, 7.3% of total BMW Group sales in February were electrified, with a total of 1,936 BMW i, BMW iPerformance and MINI Electric vehicles delivered to customers. In Scandinavia, a quarter of all BMW Group vehicles sold in February were electrified.


BMW Group sales in/ytd February 2018 at a glance

  In February 2018 Compared with previous year % In ytd February 2018 Compared with previous year %
BMW Group Automobiles 178,910 +5.8 348,459 +4.8
BMW 155,328 +5.1 303,738 +4.3
MINI 23,319 +10.8 44,249 +9.0
BMW Group electrified* 7,906 +43.9 15,041 +40.2
BMW Motorrad 10,172 +3.1 18,627 +7.2

*BMW i, BMW iPerformance, MINI Electric

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