BMW Motorrad Sales Fall in May 2018 but Hope to Rebound

BMW Motorrad Sales Fall in May 2018 but Hope to Rebound

BMW Motorrad sold 17,050 motorcycles and scooters worldwide in May 2018, which is a drop of 3% compared to the 17,578 sold in the same month last year. This drop in May also pulled the year-to-date sales totals into the red. For the first five months of the year, BMW Motorrad delivered 70,007 vehicles to customers — a decrease of 1.6% compared to last year. The decrease in sales was blamed on adjustments to production related to the introduction of nine new models this year, which affected deliveries. However, BMW Motorrad did say they, “continue to strive for sales growth in 2018.”

The BMW Group, meanwhile, sold more vehicles than ever before in the first five months of the year: more than a million customers worldwide have already taken delivery of their new BMW, MINI or Rolls-Royce vehicle in 2018 (1,003,573 / +1.6%). This record result was achieved despite the ongoing global ramp-up of BMW X3 production and volatility in China due to changes in import duties. These factors contributed to a slight decrease in the company’s monthly sales in May (204,041 / -2.1%).

Five years after its initial launch, customer demand for the BMW i models continues to grow at such a rate that production in the Leipzig Plant will be increased by over 50% this autumn, to 200 cars a day. In the first five months of the year, sales of BMW i, BMW iPerformance and MINI Electric vehicles jumped 41.0% to total 46,849. The growing trend towards electrification continues globally, with several significant markets reporting especially strong development. For example, electrified vehicles accounted for nearly 7% of all BMW and MINI models sold in the USA in the first five months of the year (9,762 / +61.0%) and more than 7% of BMW and MINI sales in the UK (6,555 / +34.2%). In some markets, electrified vehicles already account for more than half of all BMW and MINI sales. Examples here are Norway (4,125 / +5.8%) and Malaysia (2,313 / +37.9%). The BMW Group remains well on target to achieve its stated aim of selling over 140,000 electrified vehicles in 2018.

While sales in the Americas achieved good growth in the year-to-date (40,263 / +5.2%) and in May (182,717 / +4.7%), several other markets are more volatile. The ongoing headwinds in the UK market (17,573 ytd / -3.0%) continue to affect sales there and the upcoming change in import duties in China (45,860 ytd / -10.1%) has led to some short-term uncertainty due to the expected impact on pricing in that market overall. Meanwhile in Germany (23,618 ytd/-13.6%), several bank holidays in May (126,362 / -1.8%) meant there were two working days fewer than in the same month last year.

BMW Group sales in/ytd May 2018 at a glance

  In May 2018 Compared with previous year % In ytd May 2018 Compared with previous year %
BMW Group Automotive 204,041 -2.1 1,003,573 +1.6
BMW 173,940 -1.8 858,675 +1.6
MINI 29,767 -4.4 143,472 +1.2
BMW Group Electrified* 10,213 +39.2 46,849 +41.0
BMW Motorrad 17,050 -3.0 70,007 -1.6

*BMW i, BMW iPerformance, MINI Electric

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