BMW Motorrad Sales Flat in July

BMW Motorrad Sales Flat in July

This is a significant year for BMW Motorrad, with nine new models being introduced in 2018. This required some adjustments to production, which in some cases can affect deliveries. Nonetheless, BMW Motorrad continues to strive for sales growth across the full calendar year. While sales crept up 0.2% in July to 14,864, for the year a total of 101,839 motorcycles and scooters have been delivered to customers, a decrease of 1.3% year-on-year.

Worldwide sales of BMW Group vehicles continue to grow, with more vehicles delivered to customers last month than in any previous July. A total of 181,051 (+0.2%) BMW, MINI and Rolls-Royce vehicles were sold in the month, bringing year-to-date sales up to 1,423,565 (+1.6%).

In the first seven months of the year, deliveries of BMW Group electrified vehicles totalled 71,310 vehicles worldwide, an increase of 40.6% on the same period last year. July sales of BMW i, BMW iPerformance and MINI Electric vehicles totalled 10,649 (+30.9%).

July sales of all BMW brand vehicles edged up on last year’s result with a total of 154,531 vehicles delivered worldwide (+0.7%). Sales in the year-to-date are up 1.9% (1,213,833). All major sales regions contributed to the increase in deliveries.

Year-to-date sales at MINI achieved almost the same high level as last year, with a total of 207,675 (-0.2%) vehicles delivered to customers worldwide. MINI deliveries in July were down 2.7% (26,244).

All three major sales regions contributed to the increase in BMW Group sales in the first seven months of the year, despite headwinds in some significant markets.

BMW Group sales in/ytd July 2018 at a glance

  In July 2018 Compared with previous year % In ytd July 2018 Compared with previous year %
BMW Group Automotive 181,051 +0.2 1,423,565 +1.6
BMW 154,531 +0.7 1,213,833 +1.9
MINI 26,244 -2.7 207,675 -0.2
BMW Group electrified* 10,649 +30.9 71,310 +40.6
BMW Motorrad 14,864 +0.2 101,839 -1.3

*BMW i, BMW iPerformance, MINI Electric

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