Stephan Schaller, President of BMW Motorrad, was appointed the new president of the ACEM (Association des Constructeurs Européens de Motocycles), the European motorcycle industry association on March 21, 2013. Based in Brussels, ACEM is the organization representing the manufacturers of motorcycles, scooters, trikes and quads on a European level. Stephan Schaller, who was appointed President…
The 2013 red dot awards were announced with the BMW Group Design picking up four of the internationally renowned prizes. The BMW R1200GS was recognized as well as the BMW M6 Gran Coupe, BMW 1 Series and BMW 3 Series Touring in the “Automotive and Transportation” category for their excellent design quality. The awards will be presented…
First it was Asia, then Oceania, followed by Africa. And now the “One World, One GS” Tour has arrived in the USA. Frenchman Stéphane Gautronneau took the controls of the racing red BMW R1200GS that has already experienced several thousand miles of road and off-road riding from rainforests to deserts. This world tour organized by…
BMW released their 2012 financial statement this week which showed another record year. Overall, the BMW Group saw record revenues and earnings to go along with record sales of BMW, MINI and Rolls-Royce automobiles. Their motorcycle division sold a record 117,109 BMW and Husqvarna motorcycles worldwide in 2012 which was an increase of 3.1% over…
Once again, BMW Motorrad topped the prize results in Motorrad magazine’s readers choice “Motorcycle of the Year 2013″ awards. They won in four categories, ”touring bike,” “sport bike,” “trial/enduro” and “scooter,” and placed in three others in the 15th edition of the German magazine’s awards. In the “sport bike” category, the BMW HP4 placed number one….
The Saratoga Automobile Museum in Saratoga Springs, New York, will showcase an array of BMW automobiles and celebrate 90 Years of BMW Motorcycles from May 6 to November 3, 2013. The “BMW – The Ultimate Driving Machine” exhibit will include road and race cars, both from pre-war to the modern era, but BMW’s two-wheeled heritage will also be a key part…
It’s impossible to do justice to BMW Motorrad’s 90 year history in just 90 seconds, but BMW attempts to give you a taste in their new 90-second video. They capture some of the most iconic machines of the last 90 years but there is definitely a bias toward more modern motorcycles and toward off-road adventure….
BMW Motorrad sales recovered from a drop in January to remain around last year’s level in February 2013. A total of 6,847 motorcycles were delivered worldwide which is up just 0.1% compared to February 2012 (6,841). Year-to-date, 11,665 motorcycles have been sold (prev. yr. 12,078) which is still off 3.4% from the first two months…
Last fall, BMW launched the global event: “One World. One R1200GS. The Tour of Your Life.” Tens of thousands of riders from all over the world applied for five places on a team of riders who would pilot one of the new water cooled R1200GS Adventure bikes across the world. The tour takes one motorcycle…
This week, BMW is launching a new television advertising campaign in the USA. A variety of BMW motorcycles will star in the national TV ads which will premier on March 1st and air until early June. BMW says the ads will express the thrill and camaraderie that comes from riding, As part of BMW Motorrad…