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Category Archives: Award

K1600GTL Named 2012 Motorcycle of the Year By Rider Magazine

K1600GTL Named 2012 Motorcycle of the Year By Rider Magazine

“More than 30 new motorcycle models were introduced in the U.S. for 2012, but any way you look at it, this is the year of the K1600,” write the editors of Rider. In the magazine’s July issue, BMW’s K1600GTL luxury tourer was named “2012 Motorcycle of the Year.” During a special visit to BMW headquarters, Rider’sContinue Reading »

Maxi-Scooter Film Wins CLIO Award

Maxi-Scooter Film Wins CLIO Award

A new film showing BMW Motorrad’s range of Maxi-Scooters has won a coveted CLIO Award. The film, entitled ‘Modern Movement’ won the bronze award in the ‘original score’ category and its creators will be honored at the 53rd Annual CLIO Awards ceremony in New York City on May 15. The CLIO Awards is one of theContinue Reading »

R1200RT Tops in Ride Magazine’s 2012 Reader Survey

R1200RT Tops in Ride Magazine’s 2012 Reader Survey

The BMW R1200RT has taken the top honors in Ride magazine’s annual Rider Power Survey – a survey from its UK readership. This is the fifth time in a row a BMW motorcycle has won this prize. The R1200RT won three of BMW Motorrad’s nine awards (the most won by any one manufacturer) including ‘Overall RiderContinue Reading »

2012 red dot awards: BMW Group Wins 11 Prizes

2012 red dot awards: BMW Group Wins 11 Prizes

The BMW Group picked up 11 accolades from the red dot award: product design 2012, including the “best of the best” for two of its products: the BMW AirFlow 2 helmet and the Husqvarna Nuda 900R motorcycle. The red dot award also goes to the BMW’s C600 Sport, C650GT, K1600GT,  G650GS, 6 Series Gran Coupe,Continue Reading »

Overland Journal Names R1200GS Adventure, Adventure Motorcycle of the Year

Overland Journal Names R1200GS Adventure, Adventure Motorcycle of the Year

The BMW R1200GS Adventure has been named 2011 Adventure Motorcycle of the Year by our friends at the Overland Journal and Expedition Portal, a magazine and website targeted toward environmentally responsible, worldwide vehicle-supported expedition and adventure travel. A team of expedition travelers gave BMW’s best-selling long distance enduro high marks for its comfortable ergonomics, confidence-inspiring handlingContinue Reading »

Eight Podiums in Motorrad Magazine Awards

Eight Podiums in Motorrad Magazine Awards

BMW Motorrad and Husqvarna Motorcycles received eight “podium” finishes in Motorrad magazine’s Motorcycle of the Year 2012 awards on March 1st. The German magazine’s awards are decided by votes from the magazine’s readers and demonstrate the brand’s enduring popularity. In the Touring category, the new K1600GT and K1600GTL took the top spot, with more thanContinue Reading »

Good Design Awarded to K1600GT/GL and G650GS

Good Design Awarded to K1600GT/GL and G650GS

Six BMW models received the prestigious Good Design™ Award for 2011 including two motorcycles, the K1600GT/GTL and G650GS. The annual Good Design Award is the world’s oldest and most esteemed design prize and is awarded by the Chicago Athenaeum and the European Centre for Architecture, Art Design and Urban Studies. It was founded in 1950Continue Reading »

K1600GT Wins International Bike of the Year 2011

K1600GT Wins International Bike of the Year 2011

The BMW K1600GT was voted the 2011 “International Bike of the Year” (IBOTY) by a jury representing 25 motorcycle magazines. This was announced at a press conference given by the Belgian motorcycle magazine Motor Wereld at the Brussels Motor Show. The K1600GT was favored by the motorcycle journalists because of its unique combination of comfort,Continue Reading »

Effie Awarded for BMW S1000RR Marketing Campaign

Effie Awarded for BMW S1000RR Marketing Campaign

Although the 2012 BMW S1000RR was unveiled this week, the existing BMW Superbike continues to generate interest and awards. Munich-based Serviceplan Agency Group along with BMW Motorrad have won a coveted and highly-respected Gold Effie for their ‘Welcome to Planet Power’ marketing campaign to support the RR’s launch activities in 2009 and 2010. The Effie awardsContinue Reading »

BMW Motorrad Wins Five Awards at Frankfurt Motorshow

BMW Motorrad Wins Five Awards at Frankfurt Motorshow

BMW Motorrad won five OttoCar trophies for their commercials, Internet marketing campaigns and corporate websites. Out of 271 entries received from countries all over the world, an international jury awarded 71 OttoCar trophies, with BMW Motorrad and its agencies Serviceplan/Plan.Net picking up prizes in five categories. In the Interactive/Multimedia category, BMW Motorrad and Serviceplan wonContinue Reading »