NEWS

Category Archives: Award

Effie Awarded for BMW S1000RR Marketing Campaign

Effie Awarded for BMW S1000RR Marketing Campaign

Although the 2012 BMW S1000RR was unveiled this week, the existing BMW Superbike continues to generate interest and awards. Munich-based Serviceplan Agency Group along with BMW Motorrad have won a coveted and highly-respected Gold Effie for their ‘Welcome to Planet Power’ marketing campaign to support the RR’s launch activities in 2009 and 2010. The Effie awards… Continue Reading »

BMW Motorrad Wins Five Awards at Frankfurt Motorshow

BMW Motorrad Wins Five Awards at Frankfurt Motorshow

BMW Motorrad won five OttoCar trophies for their commercials, Internet marketing campaigns and corporate websites. Out of 271 entries received from countries all over the world, an international jury awarded 71 OttoCar trophies, with BMW Motorrad and its agencies Serviceplan/Plan.Net picking up prizes in five categories. In the Interactive/Multimedia category, BMW Motorrad and Serviceplan won… Continue Reading »

‘Best of’ awards for BMW K1600GT and GTL

‘Best of’ awards for BMW K1600GT and GTL

Updated (see below): In their debut year on sale in America, the BMW K1600GTL and K1600GT have earned awards from the U.S. media. In its July issue, Cycle World magazine named the K1600GTL the “Best Touring Bike of 2011” and the K1600GT the “Best Sport-Touring Bike of 2011.” In the September issue of Motorcyclist, editors… Continue Reading »

BMW Motorcycles Win with Motorrad Magazine Readers

BMW Motorcycles Win with Motorrad Magazine Readers

BMW Motorrad has been on a roll — not just on the road but in award competitions as well. In the 13th annual reader’s choice awards from the German Motorrad magazine, BMW took first place in four categories and reached the “podium” in three others. The 2011 awards were presented at the Motorräder Dortmund show… Continue Reading »

BMW Motorrad Receives Good Design Award

BMW Motorrad Receives Good Design Award

BMW Motorrad has received the “2010 GOOD DESIGN™ Award” for the BMW S1000RR and BMW Concept 6 by the Chicago Athenaeum. Founded in Chicago in 1950 by architects Eero Saarinen, Charles and Ray Eames, and Edgar Kaufmann, Jr., GOOD DESIGN bestows international recognition upon the world’s most prominent designers and manufacturers for advancing new, visionary,… Continue Reading »

S1000RR is MCN’s Machine of the Year

S1000RR is MCN’s Machine of the Year

BMW’s class-leading and first-ever superbike, the S1000RR, has taken two MotorCycle News (UK) awards: “Machine of the Year” and “Sportsbike over 751cc.” BMW’s R1200RT, meanwhile was crowned “Tourer of the Year.” MCN is the UK’s best-selling motorcycle publication. The S1000RR was praised by MCN and took the top award saying, “The BMW was head and… Continue Reading »

R1200GS Wins MCN Sport-Tourer Test

R1200GS Wins MCN Sport-Tourer Test

Further proof of the R1200GS’s all-rounder credentials was published in a recent issue of Motorcycle Consumer News (MCN) magazine, where it was the unlikely winner of a dedicated sport-tourer group test. We say ‘unlikely’ because the GS wasn’t even meant to be in the test at all – this particular comparison was to focus on… Continue Reading »