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Category Archives: BMW Corporate

BMW NA Send-Off for Ride of Smiles Organizer Dr. Hans-Henning Buetzow

BMW NA Send-Off for Ride of Smiles Organizer Dr. Hans-Henning Buetzow

Employees of BMW of North America, L.L.C. welcomed Dr. Hans-Henning Buetzow to BMW’s corporate headquarters today and gave him an official send-off for his charity motorcycle ride that will traverse 50,000 miles and raise an anticipated 50,000 euros (about $57,000) for children in need throughout the world. Dr. Buetzow will complete his Ride of Smiles… Continue Reading »

Record Year for BMW Group in 2014 — Motorcycle Revenues Up 11.6%

Record Year for BMW Group in 2014 — Motorcycle Revenues Up 11.6%

BMW released their 2014 financial results that showed a sharp increase in earnings for its motorcycle segment last year. BMW Motorrad’s revenues grew 11.6% year-over-year to €1,679 million (2013: €1,504 million) in 2014. Profit before financial result (EBIT) jumped by 41.8% to €112 million (2013: €79 million), while profit before tax (EBT) advanced by 40.8%… Continue Reading »

BMW Motorrad Sets Another February Sales Record — Up 13.5%

BMW Motorrad Sets Another February Sales Record — Up 13.5%

It’s another February sales record for BMW Motorrad — its fifth record February in a row and its highest February ever. Worldwide sales of BMW motorcycles and maxi scooters increased 13.5% to 9,195 in February 2015 (previous year: 8,098). That pushes global sales up 14.2% to 15,458 vehicles (previous year: 13,536) for the first two… Continue Reading »

BMW Motorrad Launches into New Year with Best January Ever

BMW Motorrad Launches into New Year with Best January Ever

After record sales last year (the fourth record year in a row), BMW Motorrad has started the new year with a big bump in sales. In January 2015, 15.2% more motorcycles and maxi scooters were sold to customers worldwide — 6,263 units versus 5,438 in January 2014. “Following the fourth record year in succession, 2015… Continue Reading »

Record Sales for BMW Motorrad — Over 120,000 Sold in 2014

Record Sales for BMW Motorrad — Over 120,000 Sold in 2014

BMW Motorrad achieved records sales in 2014 — the fourth year in a row of new record sales — with 123,495 motorcycles and scooters delivered to customers. This is an amazing increase of 7.2% compared to the 115,215 units sold in the already strong 2013. In December, deliveries rose by 10.9% to 7,032 units (previous… Continue Reading »

November Sales Push BMW Motorrad to New Record

November Sales Push BMW Motorrad to New Record

BMW Motorrad’s November 2014 sales have helped it top its record sales for all of last year with another month still remaining. Through November, BMW Motorrad sold 7.0% more motorcycles and maxi scooters worldwide (116,463 versus 108,872 through November 2013). This puts sales above the record figure of 115,215 units achieved in 2013. In November… Continue Reading »

August Sales Down Slightly, BMW to Premiere New S1000RR and Two Other Models at INTERMOT

August Sales Down Slightly, BMW to Premiere New S1000RR and Two Other Models at INTERMOT

From January to August 2014, BMW Motorrad sold a total of 90,226 motorcycles and maxi scooters, thereby achieving a new all-time high — up 7.6% over the 83,890 units sold last year. However, August’s sales of 7,587 vehicles was down 1.6% compared to last year’s exceptionally strong figure of 7,708 units. Heiner Faust, BMW Motorrad… Continue Reading »