BMW Motorrad USA announced the opening of two new dealerships. New Century BMW (a Los Angeles BMW auto dealership) has opened New Century BMW Motorcycles in the southern California town of Alhambra. The exclusive BMW motorcycle dealership opens in a dedicated separate 20,000 sq. ft. location at 3001 W. Main Street, adjacent to the existing New…
BMW has announced they have opened not one, but two new dealerships in Illinios. BMW Motorcycles of Countryside is an exclusive BMW dealership located at 6150 S. La Grange Road in Countryside — a western suburb of Chicago. The 16,000 square-foot dealership is also near LaGrange, Oak Park and Orland Park areas of Illinois. Featuring…
When you’re launching a new motorcycle it’s up to the marketing people to do their best to create as much buzz as possible. And every BMW Motorrad importer around the world has its own strategy and communication plan for the launch of the K1600GT and GTL. In Spain, the theme was the ‘Tour of the…
New model presentations, test rides, stunt performances, fashion shows, dancers, ‘vintage’ photo-shoots, workshop tests, a rock band, caricature artists, face-painting, and more were packed into the New Season Launch activities at BMW Motorrad’s flagship store in central Munich. Every year, the BMW Motorrad and Husqvarna dealership with its 9,000 square meter showroom puts on a…
It’s been a long, cold winter for many riders in the northern hemisphere but there is finally light at the end of the tunnel. To help kick off the riding season, BMW is encouraging riders in Europe to head out to their dealerships on March 19th through their “Get On!” campaign. The punchy Get On…
BMW Motorrad USA has announced the grand opening of a new dealership – BMW Motorcycles of Riverside, located at 7740 Indiana Avenue, Riverside, California. The Riverside dealership is home to the complete line of BMW motorcycles, parts, accessories, and rider’s gear and apparel. “We are committed to providing premium customer service in keeping with the…