NEWS

Category Archives: BMW Motorrad

Global Sales Continue to Rise for BMW Motorrad in August

Global Sales Continue to Rise for BMW Motorrad in August

This year continues to be the best ever for BMW Motorrad. Worldwide sales in August were up 5.7% compared with the same month last year (9,238) and year-to-date sales rising by 2.5% with a total of 103,829 motorcycles and maxi-scooters delivered to customers in the first eight months of the year. BMW Motorrad Canada reported August sales… Continue Reading »

BMW R5 Hommage Goes on Display at Sturgis Motorcycle Museum

BMW R5 Hommage Goes on Display at Sturgis Motorcycle Museum

The rally may be over but there’s a new reason for BMW motorcycle lovers to visit Sturgis, South Dakota. BMW Motorrad’s unique R5 Hommage concept bike is making an extended stay at the Sturgis Motorcycle Museum in their new “Main Street” exhibit. The exhibit commemorates motorcycling’s timeless role in reaching the mainstream. “Synchronicity… The BMW R5… Continue Reading »

BMW Motorrad Joins Biker Belles Symposium

BMW Motorrad Joins Biker Belles Symposium

Sarah Schilke, National Marketing Manager for BMW Motorrad USA, will be among a panel representing a cross-section of women in the motorcycle industry at the Sturgis Buffalo Chip®’s 2016 Biker Belles® symposium, Tuesday, August 9. Moderated by Marilyn Stemp of the Sturgis Rider Daily and Iron Trader News, the panel includes moto-journalist and Iron Lillies co-founder Leticia Cline,… Continue Reading »

New BMW Motorrad Soft Bag System for GS Motorcycles

New BMW Motorrad Soft Bag System for GS Motorcycles

BMW Motorrad USA has introduced a new set of soft luggage for GS models which they are say are primarily for off-road riding. The Atacama Adventure Luggage System is attached to the bike’s hard case mounts, which may need to added if not already equipped, of 2004 to present R1200GS/GS Adventure and 2008 to present F650/700/800GS/GS Adventure models. The roll-top… Continue Reading »

BMW Partners with Rever for Social Riding

BMW Partners with Rever for Social Riding

Planning the most beautiful routes, riding them with like-minded motorcyclists, sharing experiences during the day and talking gasoline at night. With this in mind, BMW Motorrad has entered into a strategic partnership with the technology start-up Rever in order to build up a global community of motorcyclists. Since launching in 2015, Rever users have tracked… Continue Reading »

BMW Motorrad’s Best First Half of Year in History

BMW Motorrad’s Best First Half of Year in History

For the fourth time in a row, BMW Motorrad has set a new record for sales for the first half of a year. A total of 80,754 motorcycles and maxi scooters were supplied to customers worldwide through June 2016 (prev. yr.: 78,418 units). This is an increase of 3.0% and it’s the first time BMW Motorrad was able… Continue Reading »

New Graphic Novel Features BMW Motorcycles

New Graphic Novel Features BMW Motorcycles

BMW Motorrad not only travels the roads of the real world but now pursues fictional paths, too. In collaboration with the publisher Panini Verlags GmbH, a graphic novel entitled “Riders in the Storm” is currently being created with release planned for October 2016. The story is being written by Croatian author and illustrator Darko Macan, while the illustration of… Continue Reading »

BMW Motorrad Continues Sharp Sales Decline in North America but Increases Globally in May

BMW Motorrad Continues Sharp Sales Decline in North America but Increases Globally in May

Worldwide sales continue to grow for BMW Motorrad, which saw motorcycle and maxi-scooter deliveries increase 1.2% in May 2016 compared to same month last year. Year-to-date figures show an increase of 4.5% to 65,761 units. BMW Motorrad USA, however, have had sales drop, year-over-year, for four out of the first five months. In May 2016, just 1,221 motorcycles were sold, which is a 40.0% decrease from the 2,034 sold in… Continue Reading »

BMW Motorrad R5 Hommage Revealed at the Concorso d’Eleganza

BMW Motorrad R5 Hommage Revealed at the Concorso d’Eleganza

To mark the 80th anniversary of the iconic 1936 BMW R5, BMW Motorrad has created a custom motorcycle paying homage to the model, and appropriately called it the BMW Motorrad R5 Hommage. Being shown now at the Concorso d’Eleganza Villa d’Este 2016 in Italy, this one-off special model features a 500cc two-valve boxer engine damaged while racing and… Continue Reading »

BMW Motorrad’s April 2016 Sales Up Worldwide, Fall in North America

BMW Motorrad’s April 2016 Sales Up Worldwide, Fall in North America

BMW Motorrad continued its run of record global sales in April with deliveries up 1.4% (16,793). A total of 50,581 BMW motorcycles and maxi-scooters have been delivered to customers around the world so far in 2016 (+5.5%). Volatility continues for BMW Motorrad USA, however, which saw sales decrease 26.3% in April with 1,244 motorcycles sold compared to… Continue Reading »