Motorcycle journalist Neale Bayly has explored much of the world on two wheels, visiting 45 countries in 35 years, many of them at the helm of adventure-seeking expeditions. But this ride will be different. BMW Motorrad USA and BMW Performance Driving School are sponsoring an “extreme motorcycle adventure with a purpose” which will air as…
With a total of 14,587 units sold to customers worldwide last month, April 2013 becomes the most successful month in the history of BMW Motorrad. It’s an increase of 11.5% over the 13,088 units sold in April of last year. Year-to-date, 39,319 BMW motorcycles have been delivered, an increase of 5.0% (prev. yr. 37,461). Heiner…
BMW Motorrad saw a sharp increase in revenues for the first quarter of 2013. While the motorcycle segment revenues fell by 2.7% to € 436 million (2012: € 448 million) the profit before financial result (EBIT) improved by 37.8% to € 51 million (2012: € 37 million), and profit before tax was up 35.1% to € 50 million…
After a down January and a leveling off in February, a strong March has BMW Motorrad’s quarterly sales into record territory. For the first three months they have sold more motorcycles worldwide than in any first quarter in their history. Sales rose 1.5% to 24,732 vehicles compared to the 24,373 sold in the first quarter of…
As part of its strategic reorientation, BMW Motorrad will be entering the under 500cc motorcycle segment through a long-term cooperative agreement with the TVS Motor Company — one of India’s largest motorcycle manufacturers. This was announced at a press conference today in Chennai, India. The aim of this agreement is to produce smaller motorcycles, under…
When the 2013 MotoGP World Championship gets underway with the Qatar Grand Prix this weekend, BMW M will be starting its 15th season as the “Official Car of MotoGP.” BMW has been involved in MotoGP since 1999 providing the official Safety Cars. A highlight of this anniversary at the opening round held at the “Losail…
Consumer Reports National Research Center polled more than 4,000 motorcycle owners in their first-ever motorcycle reliability survey and found nearly one in three BMW owners reported a “major problem” in the previous four years. Only about one in 10 Yamaha owners experienced issues during that time, followed closely by Kawasaki and Honda. American manufacturer Harley-Davidson came…
It’s Spring in the northern hemisphere which means the start of a new riding season for Americans and Europeans. To mark the occasion and market dealership open houses across Italy, BMW Motorrad Italia put together several fun posters in a variety of styles (Futuristic, Art Deco and Pop Art) showing the 90 Years Special Edition models in…
Stephan Schaller, President of BMW Motorrad, was appointed the new president of the ACEM (Association des Constructeurs Européens de Motocycles), the European motorcycle industry association on March 21, 2013. Based in Brussels, ACEM is the organization representing the manufacturers of motorcycles, scooters, trikes and quads on a European level. Stephan Schaller, who was appointed President…
The 2013 red dot awards were announced with the BMW Group Design picking up four of the internationally renowned prizes. The BMW R1200GS was recognized as well as the BMW M6 Gran Coupe, BMW 1 Series and BMW 3 Series Touring in the “Automotive and Transportation” category for their excellent design quality. The awards will be presented…