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Category Archives: BMW Motorrad

BMW Motorrad Launches Factory Customization Program, BMW Motorrad Spezial

BMW Motorrad Launches Factory Customization Program, BMW Motorrad Spezial

BMW Motorrad’s response to the ever increasing customer demand for individualization is a new customization program direct from the factory. The program is call BMW Motorrad Spezial and is similar to the BMW Individual program available when purchasing BMW automobiles. With the launch of the R nineT, BMW Motorrad recognized the trend towards individualization early on and… Continue Reading »

BMW Motorcycle Road and Track Demo Rides in Southern California June 24-25

BMW Motorcycle Road and Track Demo Rides in Southern California June 24-25

If you’re in southern California, or can visit, BMW Motorrad has put together a couple of special opportunities to test ride their motorcycles on June 24-25, 2017. On Saturday, June 24, BMW Motorrad will present the full line of current models (including the West Coast debut of the new C Evolution electric scooter) for riders… Continue Reading »

BMW Motorrad Global Sales Continue Growth in April

BMW Motorrad Global Sales Continue Growth in April

BMW Motorrad continues to grow steadily following its record first quarter. April saw a total of 17,915 motorcycles and maxi-scooters delivered around the world, an increase of 6.7% compared with the same month last year. For the year-to-date, sales at BMW Motorrad are up 5.9% (53,551). Significant models in the BMW Motorrad model line-up are the… Continue Reading »

BMW Motorcycle Dealers Ranked First for “Prospect Satisfaction” in the USA

BMW Motorcycle Dealers Ranked First for “Prospect Satisfaction” in the USA

BMW motorcycle dealerships were the top ranked brand in a newly released 2017 Pied Piper Prospect Satisfaction Index® (PSI®) U.S. Motorcycle Industry Benchmarking Study. The study measured treatment of motorcycle shoppers who visited a dealership, with rankings by brand determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to industry… Continue Reading »

BMW Motorrad Sees Record Sales in First Quarter 2017

BMW Motorrad Sees Record Sales in First Quarter 2017

Another best-ever start to the season for BMW Motorrad. Solid growth following the 2016 record year. Model offensive with 14 new and revised models to continue in 2017. BMW Motorrad achieves its best start into the new motorcycle season to date with a solid growth of 5.5%. In the first three months of 2017, 35,636… Continue Reading »

BMW Group Takes Ten iF Design Awards in 2017

BMW Group Takes Ten iF Design Awards in 2017

Five BMW Group brand models received the internationally renowned “iF Design Award 2017”: A top jury honored the MINI VISION NEXT 100, the ROLLS-ROYCE VISION NEXT 100, the BMW Motorrad VISION NEXT 100 as well as the BMW Concept X2 in the category “Mobility / Professional Concept” for their innovative design and their future-oriented technologies. The… Continue Reading »