Year over year sales for BMW Motorrad were flat in April 2012 with the motorcycle division selling just 0.1% more vehicles worldwide — 13,088 versus 13,072 in April 2011. While not the increase we’ve been accustomed to seeing lately, it is still the second-best April sales result in their history. It also means in the first four…
Following several changes in personnel at BMW Motorrad earlier this year (see new Head of Design, Head BMW Motorrad USA and Head of Sales and Marketing BMW Motorrad), BMW has decided to promote Hendrik von Kuenheim (52), Head of BMW Motorrad since 2008, to the four-wheeled side of the company to manage the BMW Automobiles…
BMW of North America has issued a recall with the U.S. National Highway Traffic Safety Administration (NHTSA) for 2012 BMW S1000RR motorcycles manufactured between September 1, 2011 and April 10, 2012. According to the recall, a manufacturing error may allow the connecting rod bolts to loosen during high engine temperatures and/or high engine speeds potentially…
BMW Motorrad recorded the highest sales ever for the start of a year. For the first three months of 2012, sales increased to 24,373 motorcycles (23,109 last year) which is a 5.5% rise over the first quarter of 2011. In March alone, BMW Motorrad delivered 12,295 motorcycles (11,675 last year) to customers worldwide, a 5.3%…
The game of musical chairs continues at BMW. Last month we told you Hans Blesse would move over to become head of BMW Motorrad USA which left open his old position as the worldwide Head of Sales and Marketing for BMW Motorrad. Today, BMW has announced that Heiner Faust (44) will take over that position…
BMW Motorrad USA has a new promotion called the “Ride Smart Reward” program which provides riders with $500 in BMW Riders’ Apparel if they purchase a new BMW motorcycle and complete the Motorcycle Safety Foundation’s (MSF) Basic RiderCourseSM. Any new or returning rider who graduated from the MSF BRC course in the past 90 days and purchases…
The BMW Group and Toyota Motor Corporation (TMC) have signed an agreement and begun to collaborate on research into next-generation lithium-ion battery cells. This project is focused on increasing the performance and capacity of lithium-ion battery cells through the use of new materials for cathodes, anodes and electrolytes. BMW is deeply invested in battery technology…
The BMW Group picked up 11 accolades from the red dot award: product design 2012, including the “best of the best” for two of its products: the BMW AirFlow 2 helmet and the Husqvarna Nuda 900R motorcycle. The red dot award also goes to the BMW’s C600 Sport, C650GT, K1600GT, G650GS, 6 Series Gran Coupe,…
BMW Motorrad saw a sales increase in February with deliveries climbing 1.8% to reach a total of 6,841 motorcycles (prev. yr. 6,720). Year-to-date, 12,078 BMW motorcycles have been sold which is an increase of 5.6% (prev. yr. 11,434). Husqvarna delivered 916 motorcycles last month (prev. yr. 902/+1.6%) to its dealer network. Year to date, deliveries…
BMW Motorrad and Husqvarna Motorcycles received eight “podium” finishes in Motorrad magazine’s Motorcycle of the Year 2012 awards on March 1st. The German magazine’s awards are decided by votes from the magazine’s readers and demonstrate the brand’s enduring popularity. In the Touring category, the new K1600GT and K1600GTL took the top spot, with more than…