BMW Motorrad USA has a new chief. Hans Blesse (51) will be taking over as Vice President BMW Motorrad USA on April 1, 2012 from Pieter de Waal (60) who is retiring. Blesse began his BMW career in 1987 with the newly founded BMW Canada. After holding various positions with BMW Canada, he moved to…
After record sales in 2011, BMW Motorrad has started off the new year with an 11.1% increase in motorcycles delivered worldwide. A total of 5,237 motorcycle were sold in January 2012 compared to the 4,714 sold last year. “After a record year in 2011, the new year has started very pleasingly for BMW,” said Hendrik von…
We received word last week that David Robb, the 56-year-old head of the BMW Motorrad Design Studio for the last 18 years, had left BMW. Today, BMW confirms this and names his replacement in Edgar Heinrich (53) who will take over the job on July 1, 2012. Heinrich is currently Vice President of Product Design…
BMW Motorrad recently reported their 2011 worldwide sales figures showing they delivered more motorcycles in a year than ever before in their almost 90-year history. Now we have more details of which models and where those bikes were sold. The BMW R1200GS was once again the most successful model in 2011 with 18,413 units sold…
On the heels of BMW Motorrad reporting record global sales in 2011, BMW Motorrad USA reported 7.4 percent growth in sales in 2011. That’s nearly double the almost 4% gain posted the previous year. Sales were fueled by continued demand for BMW Motorrad USA’s best selling model, the S1000RR Superbike, as well as for the…
With a total of 104,286 motorcycles in 2011, BMW Motorrad delivered more vehicles than ever before in its nearly 90-year history. That’s an increase of 6.4% over the 98,047 delivered in 2010. Growth was recorded in every month of 2011. In December, 4,232 Motorcycles were delivered worldwide, which reflects an increase of 12.4% over the…
BMW motorcycle sales continue on a record pace with 6,112 delivered in November 2011. That’s an increase of 3.9% compared to the 5,883 sold in November of last year. It also sets up BMW Motorrad to sell more motorcycles in 2011 than ever in its 90-year-old history. It has delivered 100,054 motorcycles (prev. yr. 94,283)…
Looking for a motorcycle themed electronic greeting card to send this holiday season? Then BMW Motorrad has just the thing. At www.bmw-motorrad.com/bikelightgreetings you’ll be able to create your own greeting (150 characters maximum) which will be played out through a series of motorcycle headlights while holiday themed music plays. The e-card can be sent to…
In addition to motorcycles, BMW Motorrad also sells a complete line of apparel for riders to wear on and off their bikes. The new BMW Motorrad Rider’s Equipment for 2012 is made up of two sections packed full of new products: BMW Motorrad Ride contains the functional pieces from helmets to rucksacks, while BMW Motorrad Style contains fan…
BMW issued its third quarter report for 2011. It showed third-quarter motorcycle sales increased by 6.5% to 28,862 (up from 27,094). Of those, 26,312 were BMW motorcycles (2010: 24,493 units; +7.4%) while 2,550 were Husqvarna (2010: 2,601 units; -2.0%). While revenues for the motorcycle division were 14.8% higher at 334 million Euro (2010: 291 million…