Category Archives: Lifestyle

New BMW Motorrad Rider’s Equipment for 2012

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In addition to motorcycles, BMW Motorrad also sells a complete line of apparel for riders to wear on and off their bikes. The new BMW Motorrad Rider’s Equipment for 2012 is made up of two sections packed full of new products: BMW Motorrad Ride contains the functional pieces from helmets to rucksacks, while BMW Motorrad Style contains fan…

BMW Motorcycle Magazine for iPad Updated for iOS 5

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Apple’s latest and most extensive software update for iOS has just been released and BMW Motorcycle Magazine is ready! We have updated our popular new iPad® app to use the new iOS 5 functions for an even more enhanced reader experience. While iOS 5 includes more than 200 new features, for our magazine app, here…

elite Model Look: Germany picks its winner

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In Munich’s Skyloftstudio on  September 22, a dream came true for aspiring fashion model Patricia Wiszniewski, who beat all challengers to become The Face chosen by elite Model Look Germany to earn a place at the world finals of this famous international modeling contest. BMW Motorrad has been one of the supporting partners of the…

Interview with WSBK Racer, Leon Haslam

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If you’re interested in learning a little more about Leon Haslam’s life away from racing, then this short interview is for you. He discussed the bikes and cars he owns (BMWs as you might have guessed), his hobbies, what keeps him up at night and the best advice he’s received. This Q&A with the BMW…

BMW Motorrad Style Collection

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BMW Motorrad has a new line of leisure clothing under the ‘umbrella’ title of BMW Motorrad Style. This latest collection is grouped into four segments – Logo, Heritage, GS, and DoubleR – each with their own color scheme: The BMW Motorrad Style Logo collection will appeal to fans who like to show the BMW logo and…

BMW’s The Ultimate Drive App Finds and Rates the Best Roads

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Last March we reported on BMW’s new social network, The BMW Motorrad Community, which is an online community where riders can meet up virtually, plan rides and share their experiences. The most interesting part of the service is the TourFinder where riders can upload their favorite tours into a searchable database of roads. This useful…

GlobeBusters Tour Returns After 8-1/2-Months

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After spending eight-and-a-half months on the road, crossing five continents and covering 40,000 miles, the adventure is finally over for a group of ambitious travelers. Welsh motorbike expedition company GlobeBusters set off from Austria in November and guided a team of BMW motorcycle riders across Europe, Africa, South and Central America, Australia and Asia. They…

A Polar Adventure for Explorer Michael Martin

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Scaring away polar bears and leaving a stationary motorcycle running for hours at a time to beat engine failure were all part of the adventure on Michael Martin’s latest trip. The explorer is known for visiting the world’s deserts and capturing stunning photographs. But on his latest journey, he tackled a different kind of barren…

‘RR’acing Motorcycles Are Not Just for the Guys…

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Long thought of as an exclusive ‘club’ for gentlemen, high-performance sports bikes such as the BMW S1000RR have been attracting the attention of a growing number of women used to living life in the fast lane. Among these is 21-year-old model, actress and TV presenter Alena Gerber, whose jet-set lifestyle has taken her all over…

Asian Adventure for Charity Aboard F800GS

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Success can be measured in many ways but after traveling for 125 days on his BMW F800GS, Hong Kong-based Australian, Morgan Parker was more satisfied than he had ever previously been. He had reached Brisbane, the city of his birth, after an adventure that took him through 10 countries over an amazing variety of terrains…