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Category Archives: Lifestyle

BMW Motorcycle Magazine, Fall 2013 Available Now

BMW Motorcycle Magazine, Fall 2013 Available Now

The newest issue of BMW Motorcycle Magazine is now out, giving readers the best in customized classic BMWs, road tests, reviews and more. This is the 20th issue of the independent BMW publication that was first printed in 2007 and has since become a big success among BMW riders throughout the world, who appreciate itsContinue Reading »

BMW Motorrad Days 2013: Fun for 40,000

BMW Motorrad Days 2013: Fun for 40,000

The 13th BMW Motorrad Days proved that this annual event is one of the most popular motorcycling social gatherings in Europe. With record attendance on each one of its three days (July 5-7), the Bavarian town of Garmisch-Partenkirchen can also be clearly identified as ‘Mecca’ for the BMW Motorrad community. For those unfortunate to haveContinue Reading »

New ‘90 Years BMW Motorrad’ App

New ‘90 Years BMW Motorrad’ App

A couple of weeks ago we brought you news of a new book, 90 Years BMW Motorrad, which celebrates BMW Motorrad’s history. At the time we mentioned a mobile app by the same publishers, teNeues, would be released soon. The 90 Years BMW Motorrad App can now be downloaded from the App Store for Apple’s iOS devicesContinue Reading »

Charley Boorman To Explore USA on New BMW R1200GS

Charley Boorman To Explore USA on New BMW R1200GS

Filmmaker, author and adventure rider Charley Boorman will soon be heading to the United States of America for his next television project: Extreme Frontiers USA. This is the third chapter in the popular Extreme Frontiers TV series that has previously seen Boorman travel around the most remote and wild parts of Canada, as well asContinue Reading »

GS Trophy 2014: German and Alpine Teams Decided

GS Trophy 2014: German and Alpine Teams Decided

The place to be for adventure riders over the weekend of June 14-16 was Niedereschach in the Black Forest region of Germany, where the tenth annual Touratech Travel Event took place. Attracting thousands of overland enthusiasts from across Europe, the meeting also included the GS Trophy Germany competition, where aspiring enduro riders battled for places toContinue Reading »

90 Years BMW Motorrad Book Available Tomorrow

90 Years BMW Motorrad Book Available Tomorrow

If you would like to learn more about BMW Motorrad on its 90th anniversary, a new book is available tomorrow which is appropriately titled, 90 Years BMW Motorrad. At 304 pages it includes more than 200 color and black-and-white photographs with text in both English and German. It’s full of interesting tales from the BMW archives that showcaseContinue Reading »

Jeremy Irons Takes BMW Motorrad Rider Training in Hungary

Jeremy Irons Takes BMW Motorrad Rider Training in Hungary

Academy award winner Jeremy Irons has completed a BMW Motorrad Rider Training course in Hungary. The actor, who has been making the TV series ‘The Borgias’ for several years in a studio near Budapest, was invited to the course by BMW Motorrad Hungary. Irons believes it is vital for motorcyclists to start off with the right trainingContinue Reading »

Concorso d’Eleganza Villa d’Este 2013

Concorso d’Eleganza Villa d’Este 2013

The 2013 Concorso d’Eleganza Villa d’Este provided an enthralling experience for thousands of fans of historic cars and motorcycles who made the journey to the picturesque Lake Como area of northern Italy to see some of the most beautiful cars and motorcycles in existence. Among the many surprises for enthusiasts was the world premiere ofContinue Reading »

BMW Motorrad Launches “Feed Your Restless” TV Advertising Campaign

BMW Motorrad Launches “Feed Your Restless” TV Advertising Campaign

This week, BMW is launching a new television advertising campaign in the USA. A variety of BMW motorcycles will star in the national TV ads which will premier on March 1st and air until early June. BMW says the ads will express the thrill and camaraderie that comes from riding, As part of BMW MotorradContinue Reading »

BMW’s “Unpack the Power” Holiday E-Card

BMW’s “Unpack the Power” Holiday E-Card

With paper and postage costs rising, why not save a few trees this holiday season sending your Seasons Greetings online to friends and family. BMW has, once again, put together a holiday themed e-card called ‘Unpack the Power’ which you can personalize with your own message. The 2012 e-card was produced and filmed for BMWContinue Reading »