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Jeremy Irons Takes BMW Motorrad Rider Training in Hungary

Jeremy Irons Takes BMW Motorrad Rider Training in Hungary

Academy award winner Jeremy Irons has completed a BMW Motorrad Rider Training course in Hungary. The actor, who has been making the TV series ‘The Borgias’ for several years in a studio near Budapest, was invited to the course by BMW Motorrad Hungary. Irons believes it is vital for motorcyclists to start off with the right trainingContinue Reading »

Concorso d’Eleganza Villa d’Este 2013

Concorso d’Eleganza Villa d’Este 2013

The 2013 Concorso d’Eleganza Villa d’Este provided an enthralling experience for thousands of fans of historic cars and motorcycles who made the journey to the picturesque Lake Como area of northern Italy to see some of the most beautiful cars and motorcycles in existence. Among the many surprises for enthusiasts was the world premiere ofContinue Reading »

BMW Motorrad Launches “Feed Your Restless” TV Advertising Campaign

BMW Motorrad Launches “Feed Your Restless” TV Advertising Campaign

This week, BMW is launching a new television advertising campaign in the USA. A variety of BMW motorcycles will star in the national TV ads which will premier on March 1st and air until early June. BMW says the ads will express the thrill and camaraderie that comes from riding, As part of BMW MotorradContinue Reading »

BMW’s “Unpack the Power” Holiday E-Card

BMW’s “Unpack the Power” Holiday E-Card

With paper and postage costs rising, why not save a few trees this holiday season sending your Seasons Greetings online to friends and family. BMW has, once again, put together a holiday themed e-card called ‘Unpack the Power’ which you can personalize with your own message. The 2012 e-card was produced and filmed for BMWContinue Reading »

New 2013 BMW Motorrad Rider’s Equipment

New 2013 BMW Motorrad Rider’s Equipment

BMW Motorrad has added some great new products in their 2013 rider’s equipment catalog. You’ll find many of these soon at your local dealership but not all will be available in all areas. For example, don’t expect any BMW helmets to be imported into the United States. From BMW Motorrad: BMW Motorrad has been developingContinue Reading »

Edwin Features BMWs in Latest Promo Film

Edwin Features BMWs in Latest Promo Film

The Edwin clothing company is featuring several classic BMW motorcycles and an automobile in their latest moody promo film. Edwin was founded in Japan in 1969 to manufacturer jeans and now sells a range of men’s and women’s clothing through stores in Europe, Asia and Australia. The film was shot in the UK late lastContinue Reading »

Female BMW Racer in IDM Superbike

Female BMW Racer in IDM Superbike

The German International Motorcycle Racing Championship (IDM) is one of the most highly-competitive race series out there, packed with world-class riders from all over the globe. This year’s entry list includes 2011 French Superbike Champion Erwan Nigon, former Supersport World Champions Jorg Teuchert and Karl Muggeridge, as well as riders from Austria, Netherlands, Norway, CzechContinue Reading »

Ride the Hardest to Reach Continent – Antarctica

Ride the Hardest to Reach Continent – Antarctica

For a few hardy adventurers, the goal is to ride on all the continents. Some are lucky enough to manage five, others are able to impress by reaching six, but hardly anyone has ever ridden on all seven. Now is your chance to tick off your list that last and hardest continent to reach, Antarctica.Continue Reading »

Michael Martin Visits Mongolia, Australia and Siberia

Michael Martin Visits Mongolia, Australia and Siberia

Michael Martin’s latest travel quest has taken him further into planet earth’s extremes than ever before. His Planet Desert project, a plan to travel to every desert in the world, has seen him cross continents and investigate little-visited corners of the globe. Much of the journey has been completed on a BMW motorcycle, but climateContinue Reading »

GS Rider Saves Calf and Becomes Viral Video Hero

GS Rider Saves Calf and Becomes Viral Video Hero

The use of small, rugged and portable video cameras has taken off in recent years. They can capture those exciting adventures you plan as well as unintended events. South African F800GS rider Johan Gray was wearing one recently to film a ride report while participating in an off-road qualifier event. Johan came across a littleContinue Reading »