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Category Archives: Lifestyle

Female BMW Racer in IDM Superbike

Female BMW Racer in IDM Superbike

The German International Motorcycle Racing Championship (IDM) is one of the most highly-competitive race series out there, packed with world-class riders from all over the globe. This year’s entry list includes 2011 French Superbike Champion Erwan Nigon, former Supersport World Champions Jorg Teuchert and Karl Muggeridge, as well as riders from Austria, Netherlands, Norway, Czech… Continue Reading »

Michael Martin Visits Mongolia, Australia and Siberia

Michael Martin Visits Mongolia, Australia and Siberia

Michael Martin’s latest travel quest has taken him further into planet earth’s extremes than ever before. His Planet Desert project, a plan to travel to every desert in the world, has seen him cross continents and investigate little-visited corners of the globe. Much of the journey has been completed on a BMW motorcycle, but climate… Continue Reading »

GS Rider Saves Calf and Becomes Viral Video Hero

GS Rider Saves Calf and Becomes Viral Video Hero

The use of small, rugged and portable video cameras has taken off in recent years. They can capture those exciting adventures you plan as well as unintended events. South African F800GS rider Johan Gray was wearing one recently to film a ride report while participating in an off-road qualifier event. Johan came across a little… Continue Reading »

Wild Custom S1000RR For Sale

Wild Custom S1000RR For Sale

Brian Ogle, a successful Florida solar contractor, is putting up for sale this unique 2010 S1000RR. He says he’s invested $90,000 in bringing it to life. “I really want this bike to go to someone special,” says Brian. “The asking price is half of what it cost to build one to this extent – $45,000… Continue Reading »

Send a BMW Motorrad Holiday E-Card

Send a BMW Motorrad Holiday E-Card

Looking for a motorcycle themed electronic greeting card to send this holiday season? Then BMW Motorrad has just the thing. At www.bmw-motorrad.com/bikelightgreetings you’ll be able to create your own greeting (150 characters maximum) which will be played out through a series of motorcycle headlights while holiday themed music plays. The e-card can be sent to… Continue Reading »

New BMW Motorrad Rider’s Equipment for 2012

New BMW Motorrad Rider’s Equipment for 2012

In addition to motorcycles, BMW Motorrad also sells a complete line of apparel for riders to wear on and off their bikes. The new BMW Motorrad Rider’s Equipment for 2012 is made up of two sections packed full of new products: BMW Motorrad Ride contains the functional pieces from helmets to rucksacks, while BMW Motorrad Style contains fan… Continue Reading »

elite Model Look: Germany picks its winner

elite Model Look: Germany picks its winner

In Munich’s Skyloftstudio on  September 22, a dream came true for aspiring fashion model Patricia Wiszniewski, who beat all challengers to become The Face chosen by elite Model Look Germany to earn a place at the world finals of this famous international modeling contest. BMW Motorrad has been one of the supporting partners of the… Continue Reading »

Interview with WSBK Racer, Leon Haslam

Interview with WSBK Racer, Leon Haslam

If you’re interested in learning a little more about Leon Haslam’s life away from racing, then this short interview is for you. He discussed the bikes and cars he owns (BMWs as you might have guessed), his hobbies, what keeps him up at night and the best advice he’s received. This Q&A with the BMW… Continue Reading »