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Category Archives: Lifestyle

Wild Custom S1000RR For Sale

Wild Custom S1000RR For Sale

Brian Ogle, a successful Florida solar contractor, is putting up for sale this unique 2010 S1000RR. He says he’s invested $90,000 in bringing it to life. “I really want this bike to go to someone special,” says Brian. “The asking price is half of what it cost to build one to this extent – $45,000Continue Reading »

Send a BMW Motorrad Holiday E-Card

Send a BMW Motorrad Holiday E-Card

Looking for a motorcycle themed electronic greeting card to send this holiday season? Then BMW Motorrad has just the thing. At www.bmw-motorrad.com/bikelightgreetings you’ll be able to create your own greeting (150 characters maximum) which will be played out through a series of motorcycle headlights while holiday themed music plays. The e-card can be sent toContinue Reading »

New BMW Motorrad Rider’s Equipment for 2012

New BMW Motorrad Rider’s Equipment for 2012

In addition to motorcycles, BMW Motorrad also sells a complete line of apparel for riders to wear on and off their bikes. The new BMW Motorrad Rider’s Equipment for 2012 is made up of two sections packed full of new products: BMW Motorrad Ride contains the functional pieces from helmets to rucksacks, while BMW Motorrad Style contains fanContinue Reading »

BMW Motorcycle Magazine for iPad Updated for iOS 5

BMW Motorcycle Magazine for iPad Updated for iOS 5

Apple’s latest and most extensive software update for iOS has just been released and BMW Motorcycle Magazine is ready! We have updated our popular new iPad® app to use the new iOS 5 functions for an even more enhanced reader experience. While iOS 5 includes more than 200 new features, for our magazine app, hereContinue Reading »

elite Model Look: Germany picks its winner

elite Model Look: Germany picks its winner

In Munich’s Skyloftstudio on  September 22, a dream came true for aspiring fashion model Patricia Wiszniewski, who beat all challengers to become The Face chosen by elite Model Look Germany to earn a place at the world finals of this famous international modeling contest. BMW Motorrad has been one of the supporting partners of theContinue Reading »

Interview with WSBK Racer, Leon Haslam

Interview with WSBK Racer, Leon Haslam

If you’re interested in learning a little more about Leon Haslam’s life away from racing, then this short interview is for you. He discussed the bikes and cars he owns (BMWs as you might have guessed), his hobbies, what keeps him up at night and the best advice he’s received. This Q&A with the BMWContinue Reading »

BMW Motorrad Style Collection

BMW Motorrad Style Collection

BMW Motorrad has a new line of leisure clothing under the ‘umbrella’ title of BMW Motorrad Style. This latest collection is grouped into four segments – Logo, Heritage, GS, and DoubleR – each with their own color scheme: The BMW Motorrad Style Logo collection will appeal to fans who like to show the BMW logo andContinue Reading »

BMW’s The Ultimate Drive App Finds and Rates the Best Roads

BMW’s The Ultimate Drive App Finds and Rates the Best Roads

Last March we reported on BMW’s new social network, The BMW Motorrad Community, which is an online community where riders can meet up virtually, plan rides and share their experiences. The most interesting part of the service is the TourFinder where riders can upload their favorite tours into a searchable database of roads. This usefulContinue Reading »

GlobeBusters Tour Returns After 8-1/2-Months

GlobeBusters Tour Returns After 8-1/2-Months

After spending eight-and-a-half months on the road, crossing five continents and covering 40,000 miles, the adventure is finally over for a group of ambitious travelers. Welsh motorbike expedition company GlobeBusters set off from Austria in November and guided a team of BMW motorcycle riders across Europe, Africa, South and Central America, Australia and Asia. TheyContinue Reading »

A Polar Adventure for Explorer Michael Martin

A Polar Adventure for Explorer Michael Martin

Scaring away polar bears and leaving a stationary motorcycle running for hours at a time to beat engine failure were all part of the adventure on Michael Martin’s latest trip. The explorer is known for visiting the world’s deserts and capturing stunning photographs. But on his latest journey, he tackled a different kind of barrenContinue Reading »