When Brazilian entrepreneur, João Carlos Ignaszewski began collecting and restoring BMW motorcycles back in the 1970s, little did he know that one day, he would build a collection worthy of housing in a museum — his own museum. The BMW Motorrad Museum of Curitiba, Brazil, was officially inaugurated in front of Henning Dornbusch, President of…
We continue today’s news with another combination of transportation and fashion. The BMW Museum recently welcomed young fashion designers from the Academy of Fashion and Design AMD. The museum sits right next to the BMW Group’s headquarters in Munich and displays BMW’s technical development throughout its history. While it contains engines, turbines, aircraft, motorcycles, and…
Top fashion photographer Markus Hofmann has used BMW motorcycles as props several times so it’s no surprise to find him using the BMW Motorrad Concept C scooter in his latest endeavor. The unique couture dresses by Hungarian fashion designer Kinga Horvath (based in Munich, Germany) are matched perfectly by the city backdrop and futuristic scooter….
If you can’t get enough of the S1000RR then BMW has a DVD for you. Called “Project: Superbike,” it looks behind the scenes at the people who were determined to develop the fastest and most powerful production motorcycle in the world. From the designers whose dream it was to create something that will survive the…
U.S. Transportation Secretary Ray LaHood and BMW of North America president Jim O’Donnell met in Washington, D.C. yesterday to raise awareness about the problem of distracted driving. A problem which motorcyclists, as exposed as we are to the wanderings of distracted drivers, are highly concerned about. O’Donnell showed the Secretary materials from BMW’s “Drive it Home,…
Three months ago we told you about BMW’s “Thank You GS” online photobook. As a way to celebrate the 30th anniversary of BMW’s GS model series, BMW invited past and present GS owners to upload their photos, stories and experiences. So far, more than 900 riders have uploaded contributions — including some GS “celebrities.” With…
The Winter 2010 BMW Motorcycle Magazine (issue #9) is now available! Order yours from our online shop and have it delivered direct to your door. Copies will also be available at your favorite retailer within the next couple of weeks. You can see a preview of pages and a list of articles on our current…
BMW has put together an unusual Christmas electronic card you can send to friends and relatives. It features a festive holiday song created with sounds from riders aboard the current range of BMW motorcycles — through thumping, revving, beeping, zipping as well as the melody played on a guitar. The BMW Motorrad Christmas Concert e-card…
Every autumn in the south German town of Überacker, a group of 16 teenagers joins the Starthilfe program. For many, the social initiative, supported by BMW Motorrad, is the last chance to get their lives back on track. Established 11 years ago, it aims to help young people experiencing personal or social problems, such as…
The Mythbusters take on BMW’s “Dinner for RR” video — a video that became a YouTube viral sensation with over two million clicks — in yesterday’s episode for the Discovery Channel. The video shows a tablecloth being removed from a large banquet table without displacing any of the 24 place settings by connecting it to…