BMW Grid Girls Challenging Convention (2010)
On the race track you’ll normally find scantily-clad umbrella girls vying for the attention of photographers and TV crews. They are there, of course, to look good, promote the team and its sponsors to the watching world, as well as performing the vital duty of shielding the riders from the sun while waiting on the grid. BMW Motorrad has a reputation for challenging convention and believes that it is possible for grid girls to look sexy and sophisticated, by dressing them up rather than undressing. This theory was put to the test at the last round of the Superbike World Championship in Misano, San Marino, where photographer Markus Hofmann was there to capture the action.
“Challenging Convention” appeared in the Fall 2010 BMW Motorcycle Magazine.