NEWS

BMW Motorrad Sales Dip in July

BMW Motorrad Sales Dip in July

BMW Motorrad saw a small decrease of 2.7% in global sales in July with 13,792 units sold. Even with that, this continues to be their best year ever with year-to-date sales up 2.1% compared with the same period last year: 94,546 motorcycles and maxi-scooters were delivered to customers in the first seven months of the year. BMW… Continue Reading »

BMW Motorcycle Magazine, Fall 2016 Issue Now Out!

BMW Motorcycle Magazine, Fall 2016 Issue Now Out!

The R1200GS has for decades been the king of the big off-road enduros, but now the new S1000XR “adventure sport” is poised to give it some serious competition. In the latest issue of BMW Motorcycle Magazine, the two models are taken out for a serious comparison test. While they both target similar riders, they are… Continue Reading »

Racing Update: BMW S1000RR Dominates in IRRC, BSB Superstock

Racing Update: BMW S1000RR Dominates in IRRC, BSB Superstock

Success at three different racing events for the BMW racers last weekend. In the FIM Sidecar World Championship (SWC), Finnish duo Pekka Päivärinta and Kirsi Kainulainen extended their overall lead by finishing second in Assen (NL). In the British Superbike Championship (BSB) Superstock race in Brands Hatch (GB), Taylor Mackenzie (GB) and Ian Hutchinson (GB)… Continue Reading »

Racing Update: More Podiums in IDM; Plus EWC, CIV, RSA Racing

Racing Update: More Podiums in IDM; Plus EWC, CIV, RSA Racing

It was another busy weekend for BMW S1000RR riders with four events on three continents. The 2016 FIM Endurance World Championship (EWC) season continued in Japan with the famous “Suzuka 8 Hours.” In the Superbike IDM / International German Championship (IDM), Mathieu Gines (FR) and Bastien Mackels (BE) claimed further podium finishes for the BMW S1000RR… Continue Reading »

BMW Motorrad Joins Biker Belles Symposium

BMW Motorrad Joins Biker Belles Symposium

Sarah Schilke, National Marketing Manager for BMW Motorrad USA, will be among a panel representing a cross-section of women in the motorcycle industry at the Sturgis Buffalo Chip®’s 2016 Biker Belles® symposium, Tuesday, August 9. Moderated by Marilyn Stemp of the Sturgis Rider Daily and Iron Trader News, the panel includes moto-journalist and Iron Lillies co-founder Leticia Cline,… Continue Reading »

Racing Update: Wins for the S1000RR in Britain, Belgium and Malaysia

Racing Update: Wins for the S1000RR in Britain, Belgium and Malaysia

BMW Motorrad racers were successful In the British Superbike Championship (BSB), International Road Racing Championship (IRRC) and Malaysia Superbike Championship (MSC) last weekend. In total, they claimed five wins and a further seven podium finishes. British Superbike Championship in Thruxton, Great Britain. For the sixth round of the 2016 British Superbike Championship (BSB), the BMW teams… Continue Reading »

New BMW Motorrad Soft Bag System for GS Motorcycles

New BMW Motorrad Soft Bag System for GS Motorcycles

BMW Motorrad USA has introduced a new set of soft luggage for GS models which they are say are primarily for off-road riding. The Atacama Adventure Luggage System is attached to the bike’s hard case mounts, which may need to added if not already equipped, of 2004 to present R1200GS/GS Adventure and 2008 to present F650/700/800GS/GS Adventure models. The roll-top… Continue Reading »

BMW Partners with Rever for Social Riding

BMW Partners with Rever for Social Riding

Planning the most beautiful routes, riding them with like-minded motorcyclists, sharing experiences during the day and talking gasoline at night. With this in mind, BMW Motorrad has entered into a strategic partnership with the technology start-up Rever in order to build up a global community of motorcyclists. Since launching in 2015, Rever users have tracked… Continue Reading »