BMW Motorrad Days – Celebrating 10 Years!

BMW Motorrad Days – Celebrating 10 Years!

The annual biking festival will be commemorating its 10th anniversary this year. What started out as an intimate gathering of BMW enthusiasts in the Austrian Tyrol has grown to become one of the best-loved and eagerly awaited events on the international motorcycling calendar. BMW Motorrad Days now takes place in the Alpine resort of Garmisch-Partenkirchen and has become famous all over the world for its unique celebration of the BMW lifestyle.

“Ever since 6,500 people came along to the inaugural ‘BMW Bikermeeting’ in Seefeld in Austria, the idea behind this successful event has always remained true to its origins,” says Hans de Visser, General Marketing Manager BMW Motorrad. “Quite simply, BMW Motorrad Days exists to bring together BMW riders and fans from all over the world to experience the world of BMW in a relaxed atmosphere and a picturesque setting, and have as much fun as possible!”

Without a doubt, this formula has been a ‘recipe for success’ as numbers have increased year on year, with many visitors returning time after time to meet up with old and new friends, and party throughout the first weekend in July, when BMW Motorrad Days traditionally takes place.

Someone who has been involved right from the very start is Franz Geisenhofer who is responsible for the organization of BMW Motorrad Days every year. As such, he has seen the event grow in size and stature over the past 10 years and is extremely proud of its success.

“Since we started in 2001 in Seefeld I’ve enjoyed the challenge of organizing this event,” says Franz. “If you include everyone involved, such as my team, hostesses, security, police, sound and lighting team, cleaning team, and all the BMW Motorrad staff, there are around 250 people working hard to provide guests with a fantastic weekend of entertainment.

“The formula works well thanks to the special relationship that has developed over 10 years with the town of Garmisch-Partenkirchen. Furthermore, the guests appreciate the extensive program of activities we offer, as well as the friendly welcome they always receive from our event staff. Plus, the parties on the Friday and Saturday evening are legendary of course!”

2010 is a special year, because not only will everyone be participating in the 10th anniversary party for BMW Motorrad Days, but there’s also a very important milestone for the brand’s most iconic model – this year BMW fans are celebrating 30 Years of the GS. Therefore, expect lots of festivities and special exhibitions at Garmisch for this best-selling and most-loved motorcycle.

For 2010, Franz wants even more visitors to savor the unique atmosphere of Garmisch-Partenkirchen, where all the action will be taking place. With up to 40,000 visitors expected over the three days, he is advising those thinking of attending to book their accommodation as soon as possible.

“We’re expecting record numbers of visitors this year, so we’re planning for more parking space for motorcycles, a bigger area for the Enduro parcours and lots of other special events that we’re not able to talk about just yet! There is a great choice of accommodation available to suit all budgets, but it’s well known that those who leave it too late can be disappointed as every room in the area will be sold. Furthermore, there is also the world-famous ‘Passion’ taking place in Oberammergau at the same time, so demand for rooms will be high. Because of this, we’ve got a special booking facility for visitors arranged with the tourist office, so all BMW riders have to do to get details is send an email to and they will take care of the rest. But don’t delay, as they can only find rooms that are still available.”

Some of the highlights for Franz of the past 10 years of BMW Motorrad Days include the firework display to celebrate 25 years of GS in 2005, the spectacular freestyle shows from Chris Pfeiffer, the VIP special guests, the fantastic live bands, and of course the Friday and Saturday night parties in the big marquee. All this – and much, much more – will be provided over the weekend of 2-4 July 2010 so make sure you put this date in your diary and come along to help celebrate 10 years of BMW Motorrad Days. Don’t miss it.

More details of the event program, partners, special guests, various behind-the-scenes stories of interest, and much more will be revealed over the next three months. Please visit for regular updates.

Leave a reply