BMW Motorrad USA Posts Strong Feb. Sales

BMW Motorrad USA Posts Strong Feb. Sales

The U.S. motorcycle market continued to struggle as it declined 36% in February 2010 compared to the same month last year. Against this challenging backdrop, BMW Motorrad USA posted a 52% increase in retail sales in the same period.

The spike in February retail sales is largely attributed to the long-awaited availability of the production version of the BMW S1000RR Superbike, the most powerful and sophisticated sport bike ever produced. Dealers had confirmed deposits on over 600 bikes and deliveries to customers began in late January and continued through February. Other top-selling models included the R1200GS and R1200GS Adventure as well as the popular R1200RT.

BMW Motorrad USA’s strong February sales continued the company’s industry-leading performance in this difficult market. Despite a U.S. motorcycle market that declined 41% and lost nearly 360,000 units last year, BMW motorcycle sales only declined 22%. This followed on the heels of 2008 when BMW Motorrad USA was one of only two motorcycle manufacturers to post positive growth.

“Superior products in all segments of the market, a dedicated and expanded dealer network, and attractive financing programs from BMW Financial Services will help keep the positive momentum going in 2010,” commented Mac McMath, BMW Motorrad USA Sales Manager.

3 Responses to BMW Motorrad USA Posts Strong Feb. Sales

  1. Welcome back to the BMW motorcycle print world Sandy! I love the magazine and the website has a lot of good information on it too. I am just getting back into BMW from a long stay with another brand. It has been a long time coming but I told my buddies the other day if I say I am leaving BMW motorcycles again to get me in a corner and beat the crap out of me!

  2. Thanks! And here I was thinking it’s been so much work that someone should have beat the crap out of me when I started thinking about doing another magazine. Only kidding. It’s been fun, too. Glad to hear you liked our first issue!

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