Beauties and the Beast

Beauties and the Beast

The atmosphere was tense, the competition was hot, but there could only be one winner… And this time it wasn’t BMW’s stunning Superbike that took center stage. No, the S1000RR was playing a supporting role at the Rowenta elite Model Look Germany 2010 competition in Berlin.

Gathered together at the world-famous FELIX Club in the capital city were 26 young ladies that had beaten off hundreds of other girls, all hoping to be the Supermodels of tomorrow. At stake was a chance to represent Germany in the 27th elite Model Look World Final, taking place in Shanghai on Sunday, October 10 as part of the Shanghai World Expo. For the winner, a two-year contract with the elite agency in Paris, a guaranteed income of at least $150,000 and the satisfaction of knowing that they have succeeded, where at least 350,000 girls have failed — all hoping to become the next ‘face’ of Elite.

As a partner of the elite Model Look Germany 2010 event, BMW Motorrad displayed two of its current models, the four-cylinder 193 hp S1000RR and the F800R twin-cylinder naked roadster, as well as featuring the BMW Motorrad logo on the sponsors’ wall. Needless to say, the S1000RR was admired by the aspiring models, guests and VIPs for its own unique blend of style, charisma and good looks. It might not win a beauty contest, but when it comes down to power, performance and, dare we say it, sex appeal, most sports riders would look no further than the RR.

With top models such as Cindy Crawford, Linda Evangelista and Gisele Bundchen having started their careers with Elite, all the finalists in Berlin knew that winning this contest could be a ‘springboard’ to success and international stardom. In front of a crowded room full of excited guests and spectators — and a jury consisting of top industry executives — the hopeful models ‘strutted their stuff’ on the catwalk and performed for the cameras during several photo-shoots.

As the evening neared its conclusion, Managing Director of Munich models, Anja Reiling announced the winner. It was 15-year-old Sarah, also from Munich, who convinced the jury that she was the girl to represent Germany in the world finals in Shanghai in two weeks. “She has a natural appearance and definitely the right attributes to go all the way,” said Dirk Neumann, jury member and Managing Director of elite Model Look Germany. In addition, Sarah also received a special complimentary voucher from BMW Motorrad that will allow her to take her motorcycle licence at a later date.

For more information on the elite Model Look Germany 2010 event, please visit

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