BMW Motorrad Sales Slip in December but Show Strong Growth in 2010

BMW Motorrad Sales Slip in December but Show Strong Growth in 2010

BMW introduced their new automobiles to the world including a new BMW 6 Series Convertible, 1 Series and 1 Series M Coupe at the 2011 North American International Auto Show in Detroit. They also used the opportunity to release their latest sales numbers. For December 2010, BMW Motorrad saw sales of 3,764 units which was down -29.8% from December 2009. This is just a small bump in the road as BMW Motorrad had an increase of 12.3% overall for 2010 with 98,047 motorcycles delivered.

The rest of the BMW Group, those four wheeled vehicles, ended 2010 with their second best sales result ever. Sales of BMW, MINI and Rolls-Royce brand automobiles rose 13.6% last year to reach a total of 1,461,166 vehicles (prev. yr. 1.286 million). The company therefore strengthened its position as the leading provider of premium vehicles. The growth course of recent months continued through December: Sales were 14.2% higher than in the same month last year, at 141,358 vehicles.

While speaking in Detroit, Ian Robertson, 
Member of the Board of Management of BMW AG, said, “The success of the BMW Group is so closely connected to this country, that we consider the US our second home. Indeed, BMW’s growth really took off after establishing our first North American office in 1975 and with the construction of our factory in South Carolina in 1992. In fact, we were the first premium car manufacturer to open a plant in this country. I can say with confidence that BMW is firmly planted in the American business landscape.”

BMW brand sales rose 14.6% in 2010 to reach a total of 1,224,280 vehicles. In December, 115,570 vehicles (+10% from December 2009) were sold. MINI brand set a new sales record in 2010 with a total of 234,175 vehicles sold (+8.1%; prev. yr. 216,538).December sales climbed 38.3% year-on-year to 25,359 vehicles. And Rolls-Royce remains the clear market leader in the ultra-luxury-class segment. Sales for the full year 2010 reach a record by surging 170.6% to 2,711 automobiles. Rolls-Royce also reported 429 deliveries in December (+16.9%).

The BMW Group made sales gains in virtually all markets in 2010. Germany remains the company’s largest market: In December registrations increased 16.6% to 23,550 vehicles. A total of 266,009 new BMW and MINI were registered throughout the year (+3.1%; prev. yr. 258,069). In a total market that shrank by 23% from 2009 levels, the BMW Group was able to expand its market share in Germany by 2.3 percentage points to 9.1% over the course of the year. The BMW brand is the only premium brand that succeeded in increasing registrations in Germany in 2010.

In its second-largest market, the U.S., December sales climbed 16.9% to 27,600 vehicles, thanks to full local availability of the BMW 5 Series and strong demand for the BMW X5 and X6 models produced in Spartanburg. The BMW Group increased its sales volumes for the full year 2010 by 9.9% to 265,757 vehicles. As a result, the company was able to further strengthen its leading market position in North America, making the BMW brand the best-selling European premium brand in the U.S. once again last year.

Especially strong growth rates were reported in China, the BMW Group’s third-largest market. A total of 16,132 BMW and MINI vehicles were sold in December (+59.5%). Sales for the full year 2010 rose 86.7% to 168,998 units. The BMW Group profited from continued strong demand for the high-end models in its product range.

Sales in the U.K, the BMW Group’s fourth-largest market, also have recovered well. In a volatile market that grew by 2% over the course of the year, the BMW Group experienced disproportionately strong growth of 13.6% to 157,312 units and continued to expand its market leadership of the local premium segment.

Other regions of the world also provided impetus for growth. Sales in important emerging markets posted double-digit growth as follows: Russia (+26.7% to 21,585 units), South Korea (+74.7% to 19,222), Brazil (+54.5% to 9,886), and India (+72.6% to 6,246).

BMW Group sales in/up to December 2010 at a glance

In December 2010 Comp to previous year Up to/incl. December 2010 Comp to previous year
BMW Group Automobiles 141,358 +14.2% 1,461,166 +13.6%
BMW 115,570 +10% 1,224,280 +14.6%
MINI 25,359 +38.3% 234,175 +8.1%
Motor Cars
429 +16.9% 2,711 +170.6%
BMW Motorcycles 3,764 -29.8% 98,047 +12.3%

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