BMW Motorrad Sees Highest First Half-Year Sales in History

BMW Motorrad Sees Highest First Half-Year Sales in History

BMW released their June sales figures which show an increase of 2.1% in BMW motorcycles sales. Adding the 11,831 June total (up from 11,584 last year), BMW Motorrad saw their best ever first half of the year in sales. BMW Motorrad sold 60,580 vehicles through June of 2011. This represents a retail growth of 6.3% from the first half of 2010 (57,015 sold). In the challenging over 500cc market environment, BMW Motorrad was still able to reach an excellent sales result in the first half-year and continues on its growth track. The demand for BMW motorcycles is very high across all models. The Boxer model range still registers the highest sales volume by far. With 1,255 sales, the K1600GT/GTL 6-cylinder Super-Tourers, which were introduced in Spring 2011, exceeded expectations.

K1600GT (shown) and K1600GTL see 1,255 sales since their introduction this Spring.

Husqvarna Motorcycles, however, continues it’s downward track. With just 450 motorcycles sales in June, it saw a decrease of 57.3% compared to the previous year. Husqvarna has delivered 4,166 motorcycles for the first half of the year — a drop 22.7% drop from the 5,387 delivers in 2010.

BMW Group Sales

The BMW Group delivered more vehicles in June than ever before in a month. A total of 165,855 BMW, MINI and Rolls-Royce brand vehicles were sold, which is an increase of 15.9% on sales from June of last year (prev. yr. 143,156 units) and also a new all-time high. The company also achieved a new high for the first six months: Group retail volume increased by more than 137,000 units to 833,366 vehicles, which represents a growth of 19.7% compared to the first half of 2010.

In June, the BMW brand delivered 134,432 (prev. yr. 119,663) vehicles to customers worldwide – an increase of 12.3%. Year-to-date, BMW brand sales rose 17.8% to 689,861 automobiles (prev. yr. 585,750).

MINI reported sales of 31,111 vehicles in June, a new record for the month and an increase of 34.1% over the 23,202 cars sold in June, 2010. Year-to-date, MINI sales are up 29.8% on volume with 141,913 compared to 109,302 in the first six months of 2010.

Rolls-Royce had a record first half of the year with 1,592 motor cars sold (prev. yr. 970 / +64.1%). With just a couple hundred cars sold per month, BMW has decided to report quarterly sales of Rolls-Royce in the future.

Double-digit growth across all continents contributed to the Group’s record first half in 2011: Sales rose in Europe (437,373 vehicles / +12.3%) and in the Americas (178,903 vehicles / +18.7%) as well as in Asia (189,254 vehicles / +47.3%).

In the first half of 2011, the Group had more vehicle registrations in its home market of Germany (149,786, +10.6 over prev. yr.), than in any other country. The US reported the sale of 143,521 vehicles in the same period, which represents a growth of 18% over the first half of 2010. China continues to see strong double digit growth and the company reported the sale of 121,614 vehicles year-to-date, which is a growth of 61 percent over 2010. The Group also saw impressive growth in the dynamic young markets of Brazil (+69%) Russia (+31.6%), India (+107.2%), Korea (+71.9%) and Turkey (+179.6%) in the first six months of 2011.

BMW Group sales in/up to June 2011 at a glance

In June 2011 Comp to previous year Up to/incl. June 2011 Comp to previous year
BMW Group Automobiles 165,855 +15.9% 833,366 +19.7%
BMW 134,432 +12.3% 689,861 +17,8%
MINI 31,111 +34.1% 141,913 +29.8%
BMW Motorcycles 11,831 +2.1% 60,580 +6.3%
Husqvarna Motorcycles 450 -57,3% 4,166 -22.7%

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