BMW Motorrad Sales Up 10% in July 2011

BMW Motorrad Sales Up 10% in July 2011

Sales for BMW Motorrad continued to grow in July. This follows the trend of the first half of the year where BMW Motorrad sold more motorcycles than it had in the first six months of any year in its history. A total of 11,054 (prev. yr. 10,022) vehicles were delivered to customers last month — an increase of 10.3%. In the first seven months of 2011, BMW Motorrad sold 71,634 (prev. yr. 67,037) vehicles. This is a growth of 6.9% compared to the same period in 2010.

Husqvarna Motorcycles, however, continued its steep downward trend. It delivered just 864 motorcycles in July which is down 7.2% from the 931 sold the previous year. A total of 4,394 (prev. yr. 5,590) motorcycles have been sold for the year through July which is down -21.4% compared to the first seven months of 2010.

BMW Group

The BMW Group continued on its successful course seeing an increase of 7.6% in July sales. A total of 129,094 (prev. yr. 119,992) BMW, MINI and Rolls-Royce brand automobiles were sold worldwide last month. Over the past seven months the number of deliveries climbed 17.9% to 962,468 vehicles (prev. yr. 816,014).

Ian Robertson, member of the Board of Management of BMW AG, responsible for Sales and Marketing: “We have just reported the most successful July sales ever and we are well on our way to achieving our recently announced target of over 1.6 million vehicles in 2011, the best ever sales result for the BMW Group.”

The BMW Group made substantial gains in many markets in July. In the US, the company delivered 11.7% (26,120 / prev. yr. 23,390) more vehicles. With 21,409 (+12.3% / prev. yr. 19,064) sales last month, BMW was once again the best-selling premium automobile brand in the US market. The company again reported strong growth in China, where 36.1% more vehicles (18.858 / prev. yr. 13.852) were sold last month. In Germany, a total of 23,212 new BMW and MINI vehicles were registered in July, which was on the same level as the previous year (prev. yr. 23,397 / -0.8%). The slower pace could be attributed to line-up changes, including the changeover from the first generation BMW 1 Series to the second generation. The BMW Group continued to achieve impressive double-digit growth in July in the dynamic young markets of Brazil (1,121 vehicles / +22.1%) Russia (2,560 vehicles / +53.9%), India (840 vehicles / +57%) and Korea (2,475 vehicles / +94.9%).

BMW brand automobiles sales climbed to 108,721 units (prev. yr. 101,499 / +7.1%) in the month under review. The brand has delivered a total of 798,590 (prev. yr. 687,249) units to customers worldwide since the start of the year – an increase of 16.2%.

MINI continued on its path to a record year with solid growth across all continents in July. 20,153 vehicles were delivered last month, an increase of 10.5% over the 18,242 cars sold in July 2010. Year-to-date, MINI sales are up 27.1% on volume with 162,066 compared to 127,544 in the first seven months of 2010.

BMW Group sales in/up to July 2011 at a glance

In July 2011 Comp to previous year Up to/incl. July 2011 Comp to previous year
BMW Group Automobiles 129,094 +7.6% 962,468 +17.9%
BMW 108,721 +7.1% 798,590 +16,2%
MINI 20,153 +10.5% 162,066 +27.1%
BMW Motorcycles 11,054 +10.3% 71,634 +6.9%
Husqvarna Motorcycles 864 -7.2% 4,394 -21.4%

Note: BMW releases Rolls-Royce sales figures on a quarterly basis.

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