BMW Motorrad Sales Up 6.8% in Sept. 2011

BMW Motorrad Sales Up 6.8% in Sept. 2011

BMW Motorrad sales continue to increase despite the economy. In September 2011, BMW Motorrad sold 8,612 motorcycles worldwide compared to 8,066 sales in September 2010 — an increase of 6.8%. So far this year, they sold 86,892 motorcycles. That’s an increase of 6.6% compared to the 81,508 they sold Jan. – Sept. 2010.

Off-road motorcycles have been hit especially hard by the economy but Husqvarna Motorcycles has shown their first monthly increase in sales this year. September sales of 1,351 is a 5.4% increase over the 1,282 sold in Sept. 2010. They have delivered a total of 6,080 motorcycles in the first nine months of 2011 which is down 16.3% over the same time period last year (prev. yr. 7,260).

On the automobile side, the BMW Group continued its successful course in September with another record month in sales. With 159,214 (prev. yr. 142,953) BMW, MINI and Rolls-Royce brand automobiles delivered worldwide, sales were 11.4% higher than in the same month last year. It was also the most successful third quarter for the company ever, with sales reaching 399,218 vehicles from July through September, an increase of 9.0% over 2010. Furthermore, it has been the best first nine months for the company, with sales up 16.0% compared to the same period last year. A total of 1,232,584 BMW Group vehicles were delivered during this time (prev. yr. 1,062,209).

The BMW brand reported worldwide sales of 128,446 vehicles in the month under review – exceeding last September’s figure (117,471) by 9.3%. Year-to-date, the brand BMW has delivered 1,021,927 vehicles, an increase of 14.5% over the previous year (892,729 vehicles).

The MINI brand experienced a strong growth of +20.5% in worldwide sales in September. With 30,387 (prev. yr. 25,221) deliveries, the brand reported its best September result ever.

In the month under review, the BMW Group increased retail volumes in its three largest single markets of Germany, the U.S. and China, among others. In Germany the company reported a 9.9% increase (23,809 / prev. yr. 21,658) in vehicle registrations. BMW reported an 8.8% increase in registrations to 20,051 vehicles (prev. yr. 18,424) and MINI showed robust growth of 16.2% with 3,758 vehicles registered (prev. yr. 3,234). A total of 220,064 (prev. yr. 194,940 / +12.9%) BMW Group vehicles have been sold year-to-date and the company continues to spearhead the German premium market. Strong growth was reported in the U.S., where the company sold 25,749 vehicles, which was 11.4% more than the 23,112 deliveries in September 2010. A total of 219,314 (prev. yr. 192,052 / +14.2%) BMW and MINI vehicles were delivered to customers in the United States in the year to the end of September. With a 20.9% increase in volumes, China’s growth rate remained high in the month under review – 18,588 (prev. yr. 15,379) vehicles were sold in the BMW Group’s third-largest market. From January to September a total of 177,522 vehicles were delivered, an increase of 45.7% compared with the same period last year (prev. yr. 121,826).

The BMW Group also continued to achieve impressive growth in September in dynamic young markets such as Brazil (1,700 vehicles / +80.3%) Russia (2,683 vehicles / +33.2%) and India (972 vehicles / +41.5%).

Rolls-Royce sales are also maintaining strong momentum. Between January and September a total of 2,441 (prev. yr. 1,728 / +41.3%) motor cars were delivered to their new owners. There has been strong demand for both Phantom and Ghost models.


BMW Group sales in/up to September 2011 at a glance

In September 2011 Comp to previous year Up to/incl. September 2011 Comp to previous year
BMW Group Automobiles 159,214 +11.4% 1,232,584 +16.0%
BMW 128,446 +9.3% 1,021,927 +14.5%
MINI 30,387 +20.5% 208,216 +24.1%
BMW Motorcycles 8,612 +6.8% 86,892 +6.6%
Husqvarna Motorcycles 1,351 +5.4% 6,080 -16.3%

Note: BMW releases Rolls-Royce sales figures on a quarterly basis.

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