Best Selling S1000RR Spurs 7.4% USA Sales Growth in 2011

Best Selling S1000RR Spurs 7.4% USA Sales Growth in 2011

On the heels of BMW Motorrad reporting record global sales in 2011, BMW Motorrad USA reported 7.4 percent growth in sales in 2011. That’s nearly double the almost 4% gain posted the previous year. Sales were fueled by continued demand for BMW Motorrad USA’s best selling model, the S1000RR Superbike, as well as for the popular core models such as the R1200RT, R1200GS and GS Adventure, and the all-new six-cylinder K1600GTL and K1600GT, says BMW Motorrad USA.

The updated 2012 S1000RR should continue to see sales success.

The company credits their sales performance to improved market conditions, a broad, continually enhanced model lineup and a strong dealer network. “BMW had successfully weathered the downturn in the motorcycle market in recent years,” commented Mac McMath, National Sales Manager, BMW Motorrad USA. “Now, with market conditions improving and the arrival of new and updated models, we are poised for continued success in 2012.”

For model year 2012, BMW Motorrad USA is offering the all-new dual-sport G650GS Sertão, model updates for the F800R, S1000RR, K1300S, K1300S HP Limited Edition and the Special Edition R1200GS Rallye.

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