BMW Motorrad Half-Year Sales Down, Still Expecting Record Sales for the Year

BMW Motorrad Half-Year Sales Down, Still Expecting Record Sales for the Year

BMW Motorrad sold 59,189 motorcycles worldwide in the first half of 2012. While that’s down 2.3% compared to the 60,580 it sold in the first half of 2011, BMW Motorrad says it expects significant growth in the second half and therefore expects to reach a new sales record for the year. For June 2012, BMW Motorrad sales were down 13.2% (10,271 vs. 11,831 in June 2011).

BMW sees high demand for their new line of maxi scooters, the C600 Sport and C650GT, which will go on sale this month as one reason for the second half rebound. Further, the new F700GS (an update to last year’s F650GS) and the updated F800GS are scheduled to launch in September with a new look and, they say, a level of equipment which is unique in comparison to competitors. ABS braking (standard), automatic stability control (ASC) and electronic suspension adjustment (ESA) are now available for the first time in this segment.

“As expected, the economic situation in the southern European motorcycle markets in particular led to a marked decline in purchasing activity among motorcycle customers in June 2012.” said Heiner Faust, Head of Sales and Marketing BMW Motorrad. “From a worldwide perspective, motorcycle markets are developing unevenly. All in all, BMW Motorrad has been able to assert itself well within this difficult market environment. For example, we are the market leader in the over 500cc segment in Germany, Italy and Spain. We will be providing a powerful purchase impetus in the second half of 2012 with our innovative new products such as the maxi scooters C600 Sport and C650GT, the new GS models in the entry-level and mid-range segment and other product measures. We are well on the way to achieving an all-time retail high in 2012.”

Husqvarna Motorcycles, the second motorcycle brand of the BMW Group, supplied more motorcycles than the previous year for the sixth time in row. Through June 2012, supplies increased as compared to the previous year by 48.3% to 5,235 motorcycles (previous year: 3,530 units). In June, 815 vehicles (previous year: 450 units) were supplied to the Husqvarna dealer network, 81.1% more than in the same month of the previous year.

On the automotive side, BMW Group achieved record sales for the first six months of the year, with a total of 900,539 vehicles delivered worldwide, an increase of 8.1% over the same period last year (prev. yr. 833,391). The company also achieved its second highest sales volume ever in a single month, with 172,516 BMW, MINI and Rolls-Royce brand vehicles delivered worldwide in June (prev. yr. 165,868/+4.0%).

Worldwide sales of BMW brand vehicles climbed to 139,869 units (prev. yr. 134,444 /+4.0%) in the month under review. A total of 747,064 BMW brand vehicles (prev. yr. 689,884) have been delivered to customers worldwide since the start of the year – an increase of +8.3%.

Worldwide sales for MINI climbed 3.9% to 32,337 vehicles in the month under review (prev. yr 31,112). Year-to-date, MINI sales are up +7.0% to 151,875 units compared to 141,915 in the first six months of 2011.

Rolls-Royce continued the sustainable growth that was forecast at the beginning of 2012. At half-year, the manufacturer of super-luxury motor cars reported sales of 1,600 motor cars worldwide, which is slightly above the same period in 2011 (prev. yr.: 1,592).


BMW Group sales in/up to June 2012 at a glance

In June 2012 Comp to previous year Up to/incl. June 2012 Comp to previous year
BMW Group Automobiles 172,516 +4.0% 900,539 +8.1%
BMW 139,869 +4.0% 747,064 +8.3%
MINI 32,337 +3.9% 151,875 +7.0%
Rolls-Royce * * 1,600 +0.5%
BMW Motorcycles 10,271 -13.2% 59,189 -2.3%
Husqvarna Motorcycles 815 +81.1% 5,235 +48.3%

* Note: BMW releases Rolls-Royce sales figures on a quarterly basis.

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