BMW’s “Unpack the Power” Holiday E-Card

BMW’s “Unpack the Power” Holiday E-Card

With paper and postage costs rising, why not save a few trees this holiday season sending your Seasons Greetings online to friends and family. BMW has, once again, put together a holiday themed e-card called ‘Unpack the Power’ which you can personalize with your own message.

The 2012 e-card was produced and filmed for BMW Motorrad, BMW M and BMW Driving Experience, and features an M6 Coupé and an HP4 Superbike literally bursting out of their gift boxes and performing a symphony of precision driving and riding.

Watch the big doors of an aircraft hangar open, and hear a traditional festive tune playing on an old radio in the background, before a 560 hp, black sapphire metallic BMW M6 Coupé with TwinPower Turbo 8-cylinder petrol engine, and a 193 hp, fully-loaded HP4 are revealed in all their glory. Enjoy tire shredding, rolling burnouts and doughnuts from the best two and four-wheeled motorsport-derived machines currently on sale today.

Filmed in a hangar of the new BMW Driving Academy next to Munich, Germany, it features highly-skilled BMW instructors at the controls. All it takes is a few clicks of your mouse to send this special message of goodwill to your loved ones.

The BMW ‘Unpack the Power’ e-card is very easy to set up and send. Watch the short movie at and then add your personal greetings (max 250 characters), enter your details and the email address of the person you want to send the greetings to, and simply click ‘send’. Naturally, if you want to send more greetings, then more than one e-card can be created.

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