Motojournalist Kevin Ash Dies in Accident During BMW Press Launch

Motojournalist Kevin Ash Dies in Accident During BMW Press Launch

Kevin Ash (Photo courtesy MCN).

We regret bringing you the news that British motorcycle journalist Kevin Ash passed away following an accident during a BMW press launch of the 2013 R1200GS in South Africa. With respect to his family, details of the January 22, 2013 accident have not been released.

Kevin was a well-liked and respected freelance writer of motorcycle articles and a familiar face at press launches. He was an engineer before helping to launch Fast Bikes, then moving to Motorcycle News (MCN) as a columnist and eventually editor before becoming a freelance writer for MCN, the Telegraph newspaper and others.

BMW’s official statement says, “It is with deep regret that BMW Motorrad confirms the fatal injury of Kevin Ash in a motorcycle accident during a launch event in South Africa. The accident happened to the north of a town called George, 250 kilometres east of Cape Town. Out of respect for Kevin’s family and friends, no further information is being made available at this time.”

On Kevin’s blog,, his daughter has posted the following statement, “Kevin Ash passed away due to a motorcycle accident during a press launch in South Africa. The phrase ‘he died doing what he loved’ sprang to mind but I would like to stamp that firmly out. He loved his family more and we love him. As his oldest daughter, I only recently started to fully realise just how much further his parenting went than most; on receiving a tearful phone call at Stanstead airport it was a natural response to immediately cancel his press launch and ride back home to teach trigonometry the night before exams. Everything he did was entirely for his children and his wife, and a little bit for his cat. My parents loved each other very much and I hope that one day we can learn to live without him.”

BMW canceled the remainder of the two-day press event following the accident.

Our sincere condolences go to Kevin’s wife and three daughters. He will be missed by all who knew him.

One Response to Motojournalist Kevin Ash Dies in Accident During BMW Press Launch

  1. RIP Kevin.
    Very sad news for a very well respected journalist and part of motorcycling community.
    Condolences to his family.

    He didn’t like telelever I think. 🙂
    I was waiting for his review on the new bike. 🙁
    Hope he rides long twisties up there.

    Very good (and expected) move to cancel the remainder of the event. Is this indeed canceling or postponing?
    BMW might need to give some details of the accident eventually, as it involves a brand new motorcycle and people may “connect”.

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