BMW Motorrad Sales Up Nearly 10% for First Half of 2013

BMW Motorrad Sales Up Nearly 10% for First Half of 2013

BMW Motorrad closed the first half of 2013 with a new six-month sales record. A total of 64,941 motorcycles and scooters were sold through June 2013 (previous year: 59,189 units) — an increase of 9.7%. BMW Motorrad also saw an all-time June sales record with 12,541 motorcycles and scooters sold. An increase of 22.1% compared to the 10,271 units sold in June 2012!

Germany continues to be BMW Motorrad’s biggest single market a 18.2% share of the sales volume. In spite of horrible spring weather throughout the region, sales in BMW Motorrad’s domestic market increased over the previous year by 2.9% to 11,827 vehicles (previous year: 11,492 units).

The second largest market after the first six months of 2013 is the USA with a sales volume of 8,101 vehicles (previous year: 6,947 units), a percentage increase of 16.6%. BMW Motorrad USA reported sales of 1,374 motorcycles in June, an increase of 4.9% from the total of 1,310 motorcycles sold in June, 2012. Maintaining the momentum established in recent months, F-series sales grew by 64% compared to June 2012 with 369 units compared to 225 units last year — the F700GS was up 58%, the F800GS up 11% and the new F800GT contributed to increased F-series sales. Growth in R-Series (up 16%) came from the R1200R roadster with 50 units compared to 23 last year but it was the water-cooled R1200GS boxer that lead the way again in June with 220 units delivered to customers.


The major European markets of France and Italy ranked third and fourth with sales of 6,129 and 6,094 respectively.

Heiner Faust, BMW Motorrad Head of Sales and Marketing says, “Never before has BMW Motorrad sold as many vehicles as this in the first six months of a year. We are very pleased with the sales result for the first half of 2013. It proves how popular our products are among our customers — in particular the new R1200GS. We recorded healthy growth worldwide in all the relevant markets in June. It is the best June result ever. Even the crisis-ridden markets of Europe proved to be stable for BMW Motorrad. We were able to make considerable gains in France, Italy and even Spain as compared to June 2012. The strongest growth is to be seen in North and South America and in Asia. With this outstanding six-month result we are now well on the way to achieving a new all-time sales high for 2013.”

On the automobile side, the BMW Group achieved its highest sales for the first six months of the year, with a total of 954,521 vehicles delivered worldwide, an increase of 6.0% over the same period last year (prev. yr. 900,566). Sales in June also reached an all-time high with 184,489 vehicles sold worldwide last month, an increase of 6.9% over the previous year (172,528).

Worldwide sales of BMW brand vehicles climbed 9.4% to 153,075 units (prev. yr. 139,879) in the month under review. A total of 804,248 BMW brand vehicles (prev. yr. 747,089) have been delivered to customers worldwide since the start of the year – an increase of +7.7%. MINI sales were slightly down last month with 31,102 deliveries worldwide (prev. yr 32.339/ -3.8%). Year-to-date, MINI worldwide sales are at around last year’s level with 148,798 units sold in the first six months (151,877/ -2.0%). Sales of Rolls-Royce Motor Cars in the first half of the year totalled 1,475 units (prev. yr. 1,600/ -7.8%). Following a relatively flat first quarter, year-on-year growth in the second quarter of 2013 (+1%) was reported.

The BMW Group made gains on nearly all continents in the first six months of the year. In Asia, the BMW Group delivered 272,100 vehicles in the first six months of 2013 and reported a growth of 14.4% compared to the same period in 2012 (prev. yr. 237,876). The Americas posted solid gains in the first six months with a total of 213,473 vehicles sold to customers, which reflects an increase of +9.7% on the previous year (194,620).

In the U.S., the BMW Group is up 9.0% on sales of 172,787 vehicles in the first six months compared to 158,563 in the same period in 2012. A total of 33,645 vehicles were delivered last month, an increase of +21.4% on the same month last year (prev. yr. 27,720). In Europe, BMW Group sales remained at last year’s level with 436,483 vehicles delivered to customers (prev. yr. 437,092/ -0.1%) in the first half of the year.

BMW Group sales in/up to June 2013 at a glance

In June 2013 Comp to previous year Up to/incl. June 2013 Comp to previous year
BMW Group Automobiles 184,489 +6.9% 954,521 +6.0%
BMW 153,075 +9.4% 804,248 +7.7%
MINI 31,102 -3.8% 148,798 -2.0%
Rolls-Royce * * 1,475* -7.8%*
BMW Motorcycles 12,541 +22.1% 64,941 +9.7%

*Rolls Royce sales are reported quarterly.

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