BMW Motorrad Celebrates 2013 with Illustration, Video and ECard

BMW Motorrad Celebrates 2013 with Illustration, Video and ECard

BMW Motorrad has put together a three minute video of artist Carl Addy creating a retrospective illustration of 2013 events surrounding the brand’s 90th anniversary. After watching the video you can also personalize it with your own message which will appear three-quarters of the way through the video and send it as an electronic card to friends or family. The “Unstoppable 2013” artwork (without personalized message) can also be downloaded from BMW Motorrad’s website.


BMW describes the video this way:

bmwmi_weihnachtscard_640x480px_02Because 2013 was packed with so many unforgettable moments for BMW Motorrad, its fans and riders, Unstoppable 2013 is a great way to remember a special year. The movie retrospective is our gift to you, which we hope you will add to, and then pass on to your family and friends.

Let’s start with the movie, which is about an obsessive fan illustrating a review of this great past year. And what a year it has been. Let’s not forget that during the year that BMW Motorrad turned 90, there were some amazing bikes unveiled from completely different ends of the motorcycling spectrum. From the BMW C evolution – the first all-electric e-scooter – to the pure emotional BMW R nineT custom special, there really was something for everyone, including the awe-inspiring S1000R dynamic naked roadster, the ‘go-anywhere’ R1200GS and F800GS Adventure machines, and the supremely effortless touring capability of bikes like the R1200RT boxer and the luxurious K1600GTL Exclusive. And that wasn’t all…

It was also a year that included record visitor numbers to the annual BMW Motorrad Days festival in Garmisch-Partenkirchen, a unique ‘One World one R1200GS Ride of your Life’ tour that made waves around the world, six Superbike World Championship race wins, and much, much more.

bmwmi_weihnachtscard_640x480px_01With so many exciting happenings to recall, we wanted to find the best way to celebrate such an epic year – something extraordinary and memorable. So we decided to capture these events in one big illustration, drawn and composed by Carl Addy, Creative Director at The Mill, the Academy Award winning post-production company in London.

Online now, at this movie and poster web special is available in six languages and helps us to look back on a wonderful year for the brand and all those involved in the ever expanding world of BMW Motorrad.

There are easy to follow steps to help you send personalized greetings. Firstly, watch the video, then add the personal greetings and finally send them via a web link or email. It’s that simple. The video, featuring a specially composed soundtrack, shows the poster taking shape in the shabby-chic atelier of an obsessive fan. Watching this video gives fans a chance to appreciate the artwork and celebrate the achievement of what has been a momentous year. The video is signed off with the memorable tagline: “Forward, ever. Backward, never. Keep on riding and have an unstoppable 2014 with lots of riding!”

bmwmi_weihnachtscard_640x480px_04After watching the video, users can add their own personal greetings to it (in place of the generic BMW Motorrad greetings) before emailing it to friends and family, or sharing it on their Facebook wall, or a friend’s wall. They can also download and print out the poster, which can also be personalized.

So, ’tis the season of goodwill and sharing, so why not share your personally branded videos, posters and e-cards celebrating a truly outstanding year, with all your friends, fans and followers. Without a doubt, it’s been an Unstoppable 2013, so this is our gift to you – and your gift to your family and friends. Head to the web special at and have fun watching and sharing the content.

Happy holidays!

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