November Sales Gives BMW Motorrad Record Year

November Sales Gives BMW Motorrad Record Year

BMW Motorrad has achieved a new annual sales record in 2013 with another month still remaining. With a total of 108,872 motorcycles and maxi scooters sold worldwide through November, 2013 sales are already about 2,500 more than all of 2012. In November alone, BMW Motorrad sold 8.8% more vehicles than in the same month last year and thereby once again achieved an all-time November sales high of 7,342 vehicles (previous year: 6,749 units)

Heiner Faust, BMW Motorrad Head of Sales and Marketing said, “This excellent result has been made possible by healthy sales in the USA and Asia and — despite difficult market conditions — in the European markets, too. The level of incoming orders in November was significantly higher than that of the previous year. New BMW Motorrad products presented by us a few weeks ago at the EICMA are already in popular demand. We have expanded our product portfolio with two new products in the roadster segment, the BMW R nineT and the S1000R. The successors to the volume models R1200RT and R1200GS Adventure will also go on the market next spring. As does the new BMW K1600GTL Exclusive with six-cylinder power and highly impressive specification. We also enter the market for single-track electromobility next year with the innovative maxi scooter BMW C evolution. Demand for the water-cooled BMW R1200GS remains at a pleasingly high level. We have already sold over 25,000 of them to customers worldwide as of November.”

Upcoming S1000R should keep BMW Motorrad sales hot through 2014.

In the USA, BMW Motorrad sold 821 motorcycles in November, an increase of 5.7% from the 777 motorcycles sold in November 2012. The R1200GS drove R-Series growth 41% with the water-cooled boxer once again the best selling BMW motorcycle in November with 165 units. Sales of F-Series middleweight machines increased by 72% with 187 deliveries compared to 109 in November 2012. Through November, BMW Motorrad USA has increased sales 17.4% in 2013 to 13,078 units compared to the 11,139 units sold during the same time periods last year.

The BMW Group meanwhile, reported record monthly sales for November as well. With 174,996 BMW, MINI and Rolls-Royce vehicles delivered worldwide, sales were 2.7% higher than for the same month last year (prev. yr.: 170,461). Between January and November 2013, sales increased by 6.8% to reach a new all-time high of 1,777,017 vehicles (prev. yr.: 1,663,615). 

BMW brand sales climbed 3.2% in November to 149,663 vehicles (prev. yr.: 144,980). In the first 11 months of the year, BMW delivered 1,499,308 vehicles, an increase of 8.0% (prev. yr.: 1,387,799). About a month ago, the BMW Group presented the new MINI at its Oxford plant. Even with the upcoming model change, MINI sales remained at roughly the same high level as last year, with 24,873 vehicles sold worldwide in November (prev. yr.: 25,078/ -0.8%). Despite persistent market challenges in Europe, MINI deliveries for the first 11 months of the year were slightly higher year-on-year at 274,575 (prev. yr.: 272,775/ +0.7%). 

The BMW Group reported sales growth in nearly all of its markets in the first 11 months of the year. In Europe, BMW Group sales to the end of November remained at roughly the same level as last year, with a total of 784,398 vehicles delivered (prev. yr.: 786,812/ -0.3%). In Asia, sales climbed 17.4% to 522,070 vehicles between January and November (prev. yr.: 444,865). In Mainland China, the company increased retail sales by 19.7% year-on-year, with 354,153 deliveries (295,974). Year-to-date, the BMW Group also reported strong gains in other Asian markets, including Japan (56,675/ +12.6%) and South Korea (36,193/ +18.0%).

In the Americas, the BMW Group sold 411,014 vehicles from January to November, an increase of 10.1% over the previous year (373,398). Over the same period, the company delivered a total of 331,801 vehicles to customers in the US (prev. yr.: 303,728/ +9.2%). In Brazil, the BMW Group made especially strong gains, with the sale of 15,258 vehicles (prev. yr.: 8,886/+71.7%).

BMW Group sales in/up to November 2013 at a glance

In November 2013 Comp to previous year Up to/incl. November 2013 Comp to previous year
BMW Group Automobiles 174,996 +2.7% 1,777,017 +6.8%
BMW 149,663 +3.2% 1,499,308 +8.0%
MINI 24,873 -0.8% 274.575 +0.7%
Rolls-Royce * * * *
BMW Motorcycles 7,342 +8.8% 108,872 +8.6%

*Rolls Royce sales are reported quarterly.

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