BMW Motorrad 2014 Sales Off to a Strong Start

BMW Motorrad 2014 Sales Off to a Strong Start

After its third record year in a row in 2013, BMW Motorrad has started the new year with a significant increase in sales. With 5,438 (previous year: 4,818) units, 12.9% more motorcycles and maxi scooters were supplied to customers worldwide in January 2014 than in the previous year. BMW Motorrad USA reported sales of 591 motorcycles in January, a decrease of only 0.5 percent from the total of 597 motorcycles sold in January 2013 despite adverse weather across much of the country.

Heiner Faust, BMW Motorrad Head of Sales and Marketing, “After achieving an all-time high in 2013, BMW Motorrad has got off to a very successful start in the new year. With an increase of 12.9% as compared to the previous year, this was the best January sales performance in the history of the company.”

Faust went on, “We got off to a great start in most markets… Our new products are in great demand all over the world.”

New 2014 BMW R1200RT
New 2014 BMW S1000R

This spring, BMW Motorrad will be starting the new season with six new models in addition to the existing product range. In the touring bike segment these will be the new edition of the R1200RT along with the K1600GTL Exclusive, fitted with numerous extras, while the enduro segment is expanded with the water-cooled R1200GS Adventure. The roadster segment boasts the addition of two new products: the R nineT and the S1000R. And BMW Motorrad will be entering the field of single-track electromobility for the first time with the BMW C evolution scooter.

“In view of this wide range of new products and after a successful start to the year, we are confident as we look ahead to the upcoming motorcycle season,” concluded Faust.

On the automobile side, the BMW Group’s record-breaking sales growth of last year continued in January 2014 with deliveries increasing by 7.8%. In the first month of the year, a total of 132,892 BMW, MINI and Rolls-Royce brand vehicles were delivered to customers (prev. yr. 123,302). BMW reported its best ever January: 117,164 BMW brand vehicles were delivered to customers, an increase of 9.2% (prev. yr. 107,302). Despite the upcoming model change, MINI sales remained stable with 15,510 models (prev. yr.15,864 / -2.2%) delivered worldwide in January.

Following the strategy of balanced sales across the globe, the BMW Group maintained or increased sales in almost all sales regions. Deliveries of BMW and MINI models in Asia topped 50,000 for the first time in January with 50,841 deliveries (prev. yr. 43,114 / +17.9%). Deliveries in Mainland China were up 22.2% (37,137, prev. yr. 30,397) and South Korea also saw significant growth with deliveries up 24.0% (3,460, prev. yr. 2,790).

In the Americas, a total of 25,977 BMW and MINI vehicles were delivered to customers (prev. yr. 25,021 / +3.8%), with sales in the USA up 3.0% (20,796, prev. yr. 20,195). Sales in Brazil increased an impressive 32.4% (961, prev. yr. 726) and deliveries in Mexico increased by 26.4% (1,212, prev. yr. 959). Despite continuing headwinds in Europe, BMW and MINI sales increased slightly, with 51,319 deliveries (prev. yr. 50,617 / +1.4%). Significant double-digit growth of 32.4% was recorded in the Netherlands (1,639, prev. yr. 1,238) and sales in Scandinavia also grew strongly with 2,959 automobile deliveries in January (prev. yr. 2,382 / +24.2%).

BMW Group sales in January at a glance

In Jan. 2014 Comp. to prev. year
BMW Group Automobiles 132,892 +7.8%
BMW 117,164 +9.2%
MINI 15,510 -2.2%
Rolls-Royce * *
BMW Motorrad 5,438 +12.9%  

*Rolls-Royce sales are announced quarterly.

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