BMW Motorrad Sales Up 6.5% in May 2015

BMW Motorrad Sales Up 6.5% in May 2015

BMW Motorrad sold more than 15,000 vehicles in May achieving its best May result ever. Through the first five months of the year, BMW Motorrad has increased global sales 6.4% over the same period last year — a record year. May 2015’s total of 15,004 motorcycles and maxi scooters is 6.5% more than last year’s May total of 14,088 vehicles. In the first five months of the year, BMW Motorrad supplied a total of 62,928 (prev. yr.: 59,151 units) vehicles to customers.

May’s arrival of the R1200RS helped boost sales.

Heiner Faust, BMW Motorrad Head of Sales and Marketing, said, “The strongest growth stimuli for our brand are coming from Europe and Asia. In Germany alone, sales increased by more than 1,000 vehicles as compared to the previous year. And we are seeing especially strong growth in China. Here sales increased by nearly 100% as compared to the previous year, reaching more than 1,100 units. Our market offensive is clearly starting to make itself felt. We believe the future prospects for the Chinese market are very promising.”

The new BMW sport touring R1200RS has been available since May 16th. And on June 13th, BMW Motorrad will begin to supply the new adventure sport motorcycle S1000XR. This means that all five new BMW models would be available for the 2015 season.

“We continue to see strong demand for our new models,” continued Heiner Faust. “The market launch of our new R1200RS went very well. Our world travel enduro bike R1200GS Adventure is developing especially satisfactorily. In the second year after its launch it is well above the previous year. Our new supersports bike, the S1000RR, is also in strong demand. In spite of a significantly stronger market environment we were able to sell almost 1,000 vehicles in May alone.”

The new S1000RR was the best selling model in the US last month.

In America, BMW Motorrad USA set an all-time record for sales in May, retailing 2,034 motorcycles. That was 19.6% above the 1,701 motorcycles sold in May 2014. The new for 2015 S1000RR was the best selling model in May with 273 units, while the S1000R with 127 sales compared to 88 the year before helped drive S-Series growth of 31% over May 2014. R-Series models were boosted by the arrival of the all-new R1200RS, posting growth of 22% with sales of 1,136 units compared to 930 this time last year. The recently introduced F800R helped F-Series models also outperform 2014, growing 29% with 258 deliveries compared to 200 in May 2014.

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