BMW Motorrad Breaks Out 2015 Sales and Looks Toward the Future

BMW Motorrad Breaks Out 2015 Sales and Looks Toward the Future

As we reported earlier in the week, BMW Motorrad sold a record number of motorcycles and maxi-scooters in 2015 — its fifth record year in a row and 10.9% more than in 2014. Now they are breaking those numbers down into where and what was sold last year. BMW Motorrad says they experienced growth in all markets worldwide and was the market leader in 26 countries in the over-500cc premium motorcycle segement. The North American and European markets made the biggest contribution to the increase in sales.

The blue-and-white brand’s biggest single market in 2015 was once again its homeland of Germany with 23,823 vehicles sold — which is 17.4% of their total sales. It was also more than 25% of motorcycle sales in Germany making BMW Motorrad the market leader. The USA followed in second place with 16,501 vehicles sold, followed by France (12,550 units), Italy (11,150 units), UK (8.200 units) and Spain (7,976 units).

The BMW R nineT has become a “cult” bike and now fifth in BMW sales.

With this repeated sales success, BMW Motorrad has moved closer to achieving its stated 2020 sales target. “Our aim for 2020 is to supply 200,000 vehicles to customers,” said Stephan Schaller, President BMW Motorrad. “The 2015 sales figure shows that our motorcycle strategy is taking effect. And based on this strategy we have a lot planned for the years to come. We will continue to consistently pursue our current model offensive in the premium segment over 500cc, and we will be entering the capacity class under 500cc with a genuine BMW machine this year — the G310R. In the medium term we shall be offering further innovative products in the area of urban mobility and electromobility. While continuing to extend our sales activities in existing markets, we shall also be penetrating new markets. Asia and South America are very much at the top of our list here. Our worldwide dealer network will grow significantly from the current figure of some 1,100 dealerships to a total of 1,500.”

“Our product and market offensive will be backed up by a repositioning of the BMW Motorrad brand,” continued Stephan. “Under the brand claim ‘Make Life A Ride,’ we will be developing BMW Motorrad further to make it an emotional power brand – though without giving up our traditional qualities of innovation, safety and quality.”

Sales by motorcycle model — the water-cooled R1200GS is still the best seller

The BMW R-series with its hallmark boxer engine accounted for the largest share of sales, 53.6%, in 2015 with 73,357 vehicles sold. As has traditionally been the case, the most successful BMW motorcycle, the R1200GS (23,681 units) is followed by the R1200GS Adventure (18,011 units) and the R1200RT (10,955 units). Meanwhile the BMW R nineT has become a true cult bike, finishing fifth in the BMW rankings in its second year of sales with 9,545 units sold. The R1200R (6,951 units) and new R1200RS (4,208 units) round out the series.

All hail the king — the BMW R1200GS is still the best selling BMW motorcycle worldwide (and it’s sister, the R1200GS Adventure is second).

The sporty BMW S-Series was a distant second in the series breakdown with 21,110 units sold in 2015. The S1000RR has become the fourth most popular BMW motorcycle with 9,576 units sold (and most popular in the USA). Together with the S1000R (6,473 units) and S1000XR (5,061 units) launched in mid-2015, it has become a powerful pillar of the BMW model range.

The parallel twin mid-range F800GS/GS Adventure (6,603 units / 4,129 units) and F700GS (6,282 units), as well as the F800R (5,971 units) and F800GT (2,631 units) likewise continue to enjoy a high level of popularity (F-Series total: 25,616 units). Sales of the six cylinder K1600GT, GTL and GTL Exclusive were 4,866.

BMW hopes to make a big push into the under-500cc market with the new BMW G310R.

In addition, C650GT and C600 Sport scooters sold well worldwide with 4,530 units being delivered last year before their model change. Sales of the electrically-powered C evolution scooter remained on track with 957 units. BMW says the electric scooter’s “good acceptance among customers shows that BMW Motorrad chose the right approach by taking this first step in the direction of electromobility.”

A look ahead to 2016 for BMW Motorrad

In the 2016 season, new models will be added to the BMW Motorrad portfolio. Since the New Year got underway, the revised C650 maxi scooters have already become available on the market. In the second half of the year, they will be followed by the second model of the “BMW Heritage” line with the new BMW R nineT Scrambler, as well as the first model of the under-500cc class, the new BMW G310R.

Stephan Schaller, “The signals we are getting from the markets are making us confident and optimistic. Motorcycles are clearly on an upward trend once again. There is a positive mood in the motorcycle markets of Europe and America. And we are intensifying our efforts in Asia, too – especially in China. BMW Motorrad remains on course for growth. Our aim this year is to achieve a new all-time sales high once again so as to move even closer to our target of 200,000.”

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