BMW Motorrad Sales Up Nearly 20% in January

BMW Motorrad Sales Up Nearly 20% in January

Following its most successful sales year ever, BMW Motorrad started the new year with another big increase in sales. For the month of January 2016, sales increased 19.6% compared with January of last year. In total 7,488 BMW motorcycles and maxi-scooters were delivered to customers around the world in the month, making it the division’s best January ever.

Heavy storms throughout North America in January disrupted sales here, however. BMW Motorrad USA reported a decrease of 31.9%, to 450 motorcycles sold in January 2016 compared to the 661 sold in January 2015. Likewise, BMW Motorrad Canada sales dropped 15 units to 45 in January — a 25% decrease from the same month last year.


New models in BMW’s “Heritage” line including this R nineT Scrambler will help continue the upward sales trend.

The BMW Group also saw record sales for the month with a total of 152,879 BMW, MINI and Rolls-Royce vehicles handed over to customers around the world—an increase of 7.5%. BMW sales increased by 7.5%, with a total of 133,883 units delivered around the world in January. Following record sales in 2015, MINI achieved its best-ever January with a total of 18,867 vehicles delivered to customers worldwide (+8.6%).

The positive sales trend in Europe continued into January with deliveries of BMW and MINI vehicles increasing by 10.9% compared with the same month last year (61,737). Several markets achieved double-digit growth including Italy (+16.2% / 5,907), France (+18.8% / 5,273) and Spain (+25.5% / 4,417). The region’s two biggest markets for the BMW Group, Germany and the UK, also grew sales in January: 20,009 new BMW Group vehicles were registered in Germany (+2.4%) while UK sales grew by 2.3% (9,453). The sales result in the Americas was affected by the storms which disrupted large parts of the USA in January. A total of 26,667 BMW and MINIs were delivered in the region in the first year of the month (-2.9%). Although sales in the USA were 4.0% down on the same month last year, deliveries in Canada rose 9.8% (2,280) and sales in Mexico were up 13.0% (1,430). Deliveries of BMW and MINI vehicles in Asia increased by 9.8% (59,522) compared with January last year. In Mainland China, deliveries rose 8.4% (43,441), sales in South Korea increased 13.4% (4,587) and deliveries in Japan climbed 19.3% (3,833).

BMW Group sales in January 2016 at a glance 

  In January 2016 Compared with
previous year
BMW Group Automobiles 152,879 +7.5%
BMW 133,883 +7.5%
MINI 18,867 +8.6%
BMW Motorrad 7,488 +19.6%

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