BMW Motorrad Sales Up Globally in February but Fall in the USA

BMW Motorrad Sales Up Globally in February but Fall in the USA

In its centenary year, BMW Group continues to grow its global sales but USA sales declined. BMW Motorrad saw strong global sales growth with deliveries in February 2016 up 12.1% compared to the same month last year. Around the world, a total of 17,323 BMW motorcycles and maxi-scooters have been delivered to customers so far in 2016.

However, BMW Motorrad USA reported a 3.4% sales decline in February 2016 with 795 motorcycles sold compared to the 823 sold in February 2015. For the first two months of the year, sales are down 16.1% to 1,245 from the 1,484 sold during the same period last year. The S1000RR was the best-selling model in February with 173 deliveries compared to 98 this time last year, helping S-Series volumes grow by 69%. Growth also came from the K1600GTL Exclusive (+17%) and the F800R roadster (+14%). February saw the first deliveries of the new-for-2016 C650 Sport and C650GT maxi-scooters and the updated 2016 models F700GS and F800GS ahead of the March season start.


BMW Motorrad Canada reported sales of 103 units in February, marking an increase of 106% compared to February, 2015. Year-to-date sales for the two-wheeled brand were 148 units. This is an increase of more than 30 units, or 34.6%, over the same time in 2015.

The automobile divisions achieved a new record number of customer deliveries in February with a total of 163,965 BMW, MINI and Rolls-Royce vehicles delivered around the world, an increase of 7.9% on the same month last year. In the year-to-date, 316,846 units have been sold, an increase of 7.7% compared with the same period last year.

In the first two months of 2016, sales of BMW-brand vehicles increased by 8.3% to total 277,304 units worldwide. MINI sales increased 4.1% in the first two months of the year, with a total of 39,237 vehicles delivered to customers.

Sales in Europe continue to grow strongly with deliveries of BMW and MINI vehicles in the first two months totalling 134,140 units, an increase of 11.4% compared with the previous year. Almost all markets achieved sales growth, with double-digit increases recorded in several markets including Italy (12,522 / +12.4%), France (12,172 / +13.3%) and Spain (8,949 / +22.5%). Deliveries of BMW and MINI vehicles in Asia increased by 12.1% (113,588) compared with the first two months of last year. In Mainland China, deliveries rose 12.7% (80,215), sales in Japan increased 15.0% (9,491) and deliveries in South Korea climbed 13.3% (9,328). In the Americas, year-to-date sales of BMW and MINI vehicles are down 6.4%, with a total of 58,174 units delivered to customers. Although sales totalling 46,657 in the USA were 8.7% down on the same period last year, deliveries in Canada rose 8.8% (5,191).


BMW Group sales in/ytd February 2016 at a glance

  In February 2016 Compared with
previous year
YTD 02/2016 Compared with
previous year
BMW Group Automobiles 163,965 +7.9% 316,846 +7.7%
BMW 143,419 +9.1% 277,304 +8.3%
MINI 20,370 +0.3% 39,237 +4.1%
BMW Motorrad 9,835 +7.0% 17,323 +12.1%


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