BMW Motorrad USA Sales Rebound in March — Set Global Record

BMW Motorrad USA Sales Rebound in March — Set Global Record

BMW Motorrad achieves its best start to a new motorcycle season with solid growth of 7.7%. In the first three months of 2016, 33,788 motorcycles and maxi scooters were delivered to customers (prev. yr.: 31,370 units) — 2.418 units more than in the equivalent period last year. For March, BMW Motorrad delivered 16,465 vehicles worldwide (prev. yr.: 15,912 units) amounting to a 3.5% growth in sales.

Heiner Faust, BMW Motorrad Head of Sales and Marketing said, “BMW Motorrad remains firmly on course for success following the record year in 2015. The current model range is very popular with our customers. This is also reflected by the high number of incoming orders. We are expecting very positive business performance this year, too.”

In the first quarter, BMW Motorrad recorded growth above all in Europe and Asia. Developments are especially positive in Spain (2,190 units, +39.2%), Italy (3,125 units, +6.4%) and Great Britain (1,984 units, +9.2%). Germany still remains the strongest single market with 5,668 units (+5.6%) followed by France (3,230 units, + 2.4%). In China BMW Motorrad has increased sales by 74.4% to 853 units sold.


The BMW Motorrad sales ranking is still headed by the R1200GS and its sister, the R1200GS Adventure. In the first three months more than 11,391 flat-twin GS motorcycles have been delivered to customers worldwide. Next on the list of the most sought-after models is the BMW S1000RR (2,385 units) and the BMW S1000XR (2,206 units).

Heiner Faust comments, “Naturally last year’s new models are strongly contributing to growth, for example the R1200RS sports tourer and the S1000XR adventure bike. However, our spring business is a result of our strong overall model range. Even in its third year on the market, the ultimate travel enduro, the R1200GS Adventure, is continuing to achieve ever higher sales figures. Sales of our long running F Series, the F700GS and F800GS, also exceed last year’s sales overall. Our new C650 maxi scooters, launched at the turn of the year, are also fully on target.”


In America, BMW Motorrad USA recovered from a sales drop in January and February caused by heavy storms to report a 19.6% sales increase in March — 1,931 motorcycles sold compared to 1,614 in March 2015. This allowed them to post a 2.5% increase in sales for the quarter — up to 3,176 units from 3,098. The S1000RR was once again the best-selling model with 254 deliveries compared to 219 this time last year, helping S-Series volumes grow by 51%. With 249 sales compared to 178 this time last year, the R1200GS Adventure helped drive growth of 38% in boxer models. Further growth also came from the K1600 models with 209 K-Series units delivered to customers compared to 155 in March of 2015. The new-for-2016 C650GT Maxi-Scooter proved popular too, with 48 retails, up 14% on the figure from a year ago.

BMW Motorrad Canada posted its best-ever March sales, reporting 223 units sold, marking an increase of 59.3% compared to March, 2015. Year-to-date sales were 371 units, an increase of 121 units, or 48.4%, over the same period in 2015. The BMW R1200GS, R1200GSA and R1200RT posted particularly strong sales in the first quarter.

March 2016 saw the BMW Group sell more automobiles than in any other single month in the company’s 100 year history. A total of 240,659 BMW, MINI and Rolls-Royce vehicles were handed over to customers around the world, an increase of 3.5% on the same month last year. In the first three months of the year, sales increased 5.9%, totalling 557,605 vehicles.

For the first time ever, sales of BMW brand vehicles topped the 200,000 mark in a single month. A total of 201,352 BMWs were handed over to customers in March, an increase of 2.9% on the very high sales of the same month last year. The brand also achieved record sales for the first three months of the year, with a total of 478,743 vehicles delivered (+6.0%).

MINI sales were higher in March 2016 than in any previous single month in the brand’s history. A total of 39,061 units were delivered to customers worldwide, an increase of 6.6% compared with the same month last year. In the first quarter of 2016, MINI sales also achieved a new record high with 78,311 units delivered, an increase of 5.4% on last year.

Following the second highest annual sales record in the brand’s 112-year history in 2015, during the first quarter of 2016 Rolls-Royce Motor Cars focused on the preparations for the start of production of the new Dawn Drophead Coupé. During the first three months of the year, 551 Rolls-Royce motor cars were delivered to customers, a decrease of 29.4% compared with the same period last year. The high demand for Dawn has rebalanced production within Rolls-Royce’s Goodwood-based manufacturing plant, impacting on Q1 production capacity.

BMW and MINI saw their positive sales trend in Europe continue, with deliveries in the first three months totalling 256,973 units, an increase of 9.5% compared with the first quarter of last year. Many markets in the region achieved sales growth, with double-digit increases recorded in several markets including the UK (59,121 / +10.6%), France (20,811 / +10.7%) and Spain (13,839 / +22.7%). Deliveries of BMW and MINI vehicles in Asia increased by 10.0% compared with the first quarter of last year, with a total of 182,982 units delivered to customers in the region. In Mainland China, deliveries rose 10.5% (127,105), sales in South Korea increased 15.0% (14,465) and deliveries in Japan climbed 8.9% (18,668).

In the Americas, year-to-date sales of BMW and MINI vehicles are down 8.6%, with a total of 100,081 units delivered to customers. While sales totalling 81,452 in the USA were 10.8% down on the same period last year, deliveries in Canada rose 10.9% (8,751).


BMW Group sales in / ytd March 2016 at a glance

  In March 2016 Compared with
previous year
YTD 03/2016 Compared with
previous year
BMW Group Automobiles 240,659 +3.5% 557,605 +5.9%
BMW 201,352 +2.9% 478,743 +6.0%
MINI 39,061 +6.6% 78,311 +5.4%
Rolls-Royce 246 -25.0% 551 -29.4%
BMW Motorrad 16,465 +3.5% 33,788 +7.7%


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