BMW Motorrad Reaches Yet Another All-Time Sales Record for 2016, Despite Disappointment in the USA

BMW Motorrad Reaches Yet Another All-Time Sales Record for 2016, Despite Disappointment in the USA

BMW Motorrad once again sold more motorcycles and maxi scooters in 2016 than ever before. Sales increased by 5.9% to 145,032 units compared to 136,963 the previous year. “2016 was once again a highly successful year for BMW Motorrad,” said Stephan Schaller, President BMW Motorrad. “For the sixth time in succession we have been able to set a new sales record. I would like to offer my sincere thanks to all our customers worldwide for the enormous trust they have placed in us. Over the last six years, BMW Motorrad has increased its deliveries to customers by around 50% (2010: 98,047 units / 2016: 145,032 units). We are well on the way to achieving our planned sales target of 200,000 vehicles in 2020.”

The most marked growth in sales in 2016 was seen in all European markets. There was an increase in deliveries to customers in France (13,350 units / +6.4%), Italy (12,300 units / +10.3%), Spain (9,520 units / 19.4%) and the UK (8,782 units / +7.1%), for example. All in all, some 7.5% more vehicles were supplied to customers in Europe, including Germany, as compared to the previous year. The Chinese market in particular is continuing to show considerable growth potential for BMW Motorrad. As compared to the previous year, deliveries increased by 52.7% to 4,580 units. Sales in Thailand (1,819 units / +42.1%) and Japan (+ 6.7%) were also well above the previous year.

As before, Germany remains the biggest single market for BMW Motorrad. With 24,894 units sold, BMW Motorrad achieved growth of 4.5% and led the market as a whole. BMW Motorrad is also ahead of the field in the relevant BMW segment over 500cc capacity in Spain, Austria, Belgium, the Netherlands, Russia and South Africa.

In the USA, meanwhile, BMW Motorrad had a disappointing year with only 13,730 units sold. That’s a decrease of 12.9% compared to the 16,330 units sold in 2015. It’s also less than the sales announced by BMW Motorrad USA for 2014 (15,301) and 2013 (14,179).

The R1200GS is once again the best selling model worldwide. This trend is expected to continue in 2017 with an updated GS including this high-performance “Rallye” edition.

The top-selling BMW Motorrad series is traditionally the R series. Equipped with the hallmark BMW boxer engines, the share of sales achieved by these motorcycles in 2016 was 77,787 units or 53.6%. At the model level, the two travel enduro bikes R1200GS and GS Adventure led the BMW top-seller ranking. In a significantly tougher competitive environment, 12.1% more large enduro models were sold than in the previous year (R1200GS: 25,336 units / +7.0% and R1200GS Adventure: 21,391 units / +18.8%). The touring classic R1200RT followed with 9,648 units (-11.9%) in third position.

The sporty BMW S models – the supersports bike S1000RR, the power roadster S1000R and the adventure sport S1000XR – have developed into an additional pillar of strength within the BMW motorcycle range. A total of 23,686 S models were supplied worldwide. The share of these models in the total sales volume was 16.3%. The S1000RR (9,016 units / -5.8%) and S1000XR (8,835 units / +74.6%) are currently fourth and fifth in the BMW Motorrad ranking.

Model offensive moves into the next round.

In 2017, BMW Motorrad continues its model offensive with the widest range of motorcycles in the company’s history. As Schaller says, “We intend to remain the benchmark in the segment of premium motorcycles. To this end we will continue to consistently pursue our model offensive in the BMW Motorrad segments of 310 to 1,600 cubic centimetres capacity. For the 2017 season we will be offering our customers 14 new or revised models.”

The new G310GS is due to be launched in the second half of the year. The second model in the BMW G series transfers the hallmark features of the GS family into the new BMW segment below 500 cubic centimetres. In the “Heritage” world of experience customers will have a choice of five different models in 2017. The R nineT derivatives “Pure,” “Racer” and “Urban G/S” extend a range that will also include the R nineT Scrambler and the freshly revised lead model R nineT. While each of the five models has its own distinct and classic form, they all share the unique air-cooled boxer engine. Whether featuring specific improvements or radical revisions, there are new products to be found in all series – such as the new R1200GS, the new S1000R and the new K1600GT and GTL.

The new K1600B is targeted specifically at the US market. With the launch of the “Bagger,” BMW Motorrad is extending the luxury segment with the in-line six-cylinder engine to include a highly emotional and exclusive motorcycle. As Stephan Schaller says, “In the years to come, the USA will be the second most important market for BMW Motorrad after Germany. We see great potential here. In the next few years we aim to tangibly increase our market share in the USA. In fact we’re already laying the foundation for long-term growth by introducing new products tailored specifically to market needs such as the new bagger and the classic R nineT family in the “Heritage” segment, and we’re also extending our sales and distribution structure, too.”

As part of the planned expansion, BMW Motorrad is enlarging its worldwide dealer network. Especially on the American continent and in Asia in particular there are plans to expand to a total of 1,500 sites.

Based on its comprehensive strategy, BMW Motorrad says it remains on track for growth. Stephan Schaller concluded by saying, “With our exceptional model offensive we have laid the cornerstone for a successful motorcycle season in 2017. We feel very confident moving ahead into the New Year and we expect to see ongoing sustainable and profitable growth. These forecasts of course assume a stable economic environment.”

BMW Group achieves sixth consecutive all-time global sales high and remains world’s leading premium car company

The BMW Group achieved its best ever sales in 2016, the sixth year in a row the company has set a new sales record, maintaining its position as the world’s leading premium car company with its three brands, BMW, MINI and Rolls-Royce. Having recorded steady sales growth throughout the year, a total of 2,367,603 BMW Group vehicles were sold around the world in 2016, an increase of 5.3% compared with the previous year.

In 2016, the BMW brand achieved a new full-year sales record of more than two million vehicles. A total of 2,003,359 BMW brand vehicles were sold around the world, 5.2% more than in the previous year. 2016 was the first full year of MINI sales following the brand’s realignment in 2015, and MINI recorded its best-ever sales results with a total of 360,233 vehicles delivered to customers, an increase of 6.4%. Rolls-Royce Motor Cars announced the second highest annual sales in the marque’s 113-year history, against a backdrop of challenging market conditions. The Goodwood-based luxury house delivered 4,011 units (+6.0%) to customers globally during 2016.

Annual sales of BMW and MINI in Europe topped the one million mark for the first time ever, with a total of 1,091,192 vehicles delivered to customers in 2016, an increase of 9.2%. Every market in the region contributed to that record figure, with many achieving double-digit growth. BMW and MINI sales in Italy grew by 17.7% (83,750) while Spain saw sales increase by 21.0% (55,096). Meanwhile more than a quarter of a million BMWs and MINIs were delivered to customers in the UK, where sales were up 9.2% compared with the previous year.

Sales of BMW and MINI vehicles in Asia also experienced strong growth in 2016 with a total of 745,784 vehicles delivered, up 9.0% compared with 2015. The region’s largest market, Mainland China, achieved an 11.3% increase, with a total of 516,355 vehicles sold. This is the first time more than half a million BMWs and MINIs were sold in China in a single year. Many other markets in the region also achieved strong growth in 2016: Japan (74,935 / +8.3%) and South Korea (58,500 / +7.2%) are just two examples.

Full-year sales of BMW and MINI vehicles in the Americas were 7.2% lower than the record high achieved in 2015, with a total of 458,982 units delivered to customers this year. While Canada achieved growth of 6.1% (44,621) and deliveries in Mexico rose 15.4% (34,670), the exceptionally competitive market conditions in the USA saw sales there down 9.7% (365,204).

BMW Group sales in / ytd December 2016 at a glance

  In December 2016 Compared with
previous year
Full-year 2016 Compared with
previous year
BMW Group Automotive 215,188 +0.8% 2,367,603 +5.3%
BMW 178,849 +1.2% 2,003,359 +5.2%
MINI 35,814 -1.5% 360,233 +6.4%
Rolls-Royce Motor Cars 525 +9.1% 4,011 +6.0%
BMW Motorrad 8,639 +15.2% 145,032 +5.9%


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