BMW Motorrad Sales Stable in February

BMW Motorrad Sales Stable in February

February was a solid month for BMW Motorrad with a total of 9,868 motorcycles and maxi-scooters delivered to customers, an increase of 0.3% compared to the same month last year. In the year-to-date, sales have totaled 17,371 units — also an increase of 0.3%. BMW Motorrad USA did not report sales for February after releasing positive sales figures last monthBMW Motorrad Canada celebrated its best-ever month of February with sales of 105 units, an increase of 2% compared to February, 2016. Year-to-date, 145 units have been sold, representing a decrease of 2% over the same period last year.

The BMW R1200GS is popular worldwide.

BMW Group sales grew further in February, reaching a new all-time high level of 169,073 vehicles delivered worldwide, an increase of 3.1% compared with the same month last year. With its three premium brands, BMW, MINI and Rolls-Royce, the BMW Group has sold a total of 332,369 vehicles since the beginning of the year, up 4.9%.

Sales of BMW brand vehicles grew 3.0% compared with February last year; a total of 147,789 BMWs were delivered to customers around the world. MINI also achieved increased sales in February: with a total of 21,045 vehicles delivered to customers around the world, sales were up 3.2% compared with the same month last year. MINI sales in the year-to-date are up 3.5% (40,611).

In line with the BMW Group’s long-term policy of balanced global sales, all major sales regions have seen growth so far this year. Deliveries of BMW and MINI in Europe are up 3.3% (138,666) in the first two months of the year. Growth was achieved in almost all markets in the region with sales in the UK up 4.4% (17,584) and deliveries in France climbing 6.3% (12,937). Sales of BMW and MINI vehicles in Asia grew 9.0% in the year-to-date with 123,851 vehicles delivered to customers. Sales in the region’s largest market, Mainland China, rose 14.7% (92,045).

Overall BMW and MINI sales in the Americas remained stable with a 0.2% increase (58,277) compared with the first two months of last year. In the USA, a total of 45,931 vehicles were delivered to customers (-1.6%) while Canada grew sales by 2.5% (5,320).

BMW Group sales in/ytd February 2017 at a glance

  In February 2017 Compared with
previous year
In ytd
Compared with
previous year
BMW Group Automotive 169,073 +3.1% 332,369 +4.9%
BMW 147,789 +3.0% 291,347 +5.0%
MINI 21,045 +3.2% 40,611 +3.5%
BMW Motorrad 9,868 +0.3% 17,371 +0.3%


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