NEWS

BMW Motorrad Joins Biker Belles Symposium

BMW Motorrad Joins Biker Belles Symposium

Sarah Schilke, National Marketing Manager for BMW Motorrad USA, will be among a panel representing a cross-section of women in the motorcycle industry at the Sturgis Buffalo Chip®’s 2016 Biker Belles® symposium, Tuesday, August 9. Moderated by Marilyn Stemp of the Sturgis Rider Daily and Iron Trader News, the panel includes moto-journalist and Iron Lillies co-founder Leticia Cline,… Continue Reading »

Racing Update: Wins for the S1000RR in Britain, Belgium and Malaysia

Racing Update: Wins for the S1000RR in Britain, Belgium and Malaysia

BMW Motorrad racers were successful In the British Superbike Championship (BSB), International Road Racing Championship (IRRC) and Malaysia Superbike Championship (MSC) last weekend. In total, they claimed five wins and a further seven podium finishes. British Superbike Championship in Thruxton, Great Britain. For the sixth round of the 2016 British Superbike Championship (BSB), the BMW teams… Continue Reading »

New BMW Motorrad Soft Bag System for GS Motorcycles

New BMW Motorrad Soft Bag System for GS Motorcycles

BMW Motorrad USA has introduced a new set of soft luggage for GS models which they are say are primarily for off-road riding. The Atacama Adventure Luggage System is attached to the bike’s hard case mounts, which may need to added if not already equipped, of 2004 to present R1200GS/GS Adventure and 2008 to present F650/700/800GS/GS Adventure models. The roll-top… Continue Reading »

BMW Partners with Rever for Social Riding

BMW Partners with Rever for Social Riding

Planning the most beautiful routes, riding them with like-minded motorcyclists, sharing experiences during the day and talking gasoline at night. With this in mind, BMW Motorrad has entered into a strategic partnership with the technology start-up Rever in order to build up a global community of motorcyclists. Since launching in 2015, Rever users have tracked… Continue Reading »

BMW Motorrad’s Best First Half of Year in History

BMW Motorrad’s Best First Half of Year in History

For the fourth time in a row, BMW Motorrad has set a new record for sales for the first half of a year. A total of 80,754 motorcycles and maxi scooters were supplied to customers worldwide through June 2016 (prev. yr.: 78,418 units). This is an increase of 3.0% and it’s the first time BMW Motorrad was able… Continue Reading »

Racing Update: Wins & Podiums for the S1000RR at CEV, FSBK, FR EU and CIV

Racing Update: Wins & Podiums for the S1000RR at CEV, FSBK, FR EU and CIV

Chilean Maximilian Scheib picks up another win in the FIM CEV Superbike European Championship (CEV). There were also wins and podiums in the French Superbike Championship (FSBK), the French European Bikes Championship (FR EU) and the Italian Superbike Championship (CIV). And for the BMW Motorrad Race Trophy there are now 129 BMW racers registered – a new record.… Continue Reading »

BMW’s 2017 Model Updates Include New R1200GS Adventure Triple Black, R nineT Scrambler Launch Date and More…

BMW’s 2017 Model Updates Include New R1200GS Adventure Triple Black, R nineT Scrambler Launch Date and More…

BMW Motorrad has announced facelifts to some 2017 models as well as technical changes so all models meet European EU4 regulations. These requirements include side reflectors (which we have had in the United States for some time) and an on-board diagnostic (OBD) indicator light in the cockpit to indicate a malfunction. Like the R1200GS Adventure, all liquid-cooled boxer… Continue Reading »