BMW Motorrad has a new line of leisure clothing under the ‘umbrella’ title of BMW Motorrad Style. This latest collection is grouped into four segments – Logo, Heritage, GS, and DoubleR – each with their own color scheme:
The BMW Motorrad Style Logo collection will appeal to fans who like to show the BMW logo and wordmark, with emphasis on the characteristic brand colors of blue, black and white. This collection includes shirts, jackets and trousers for men, shirts and tops for women, and accessories including caps, rucksacks, towels, umbrellas and even flags.
The BMW Motorrad Style Heritage collection will appeal to those who like classic BMW bikes and enjoy the brand’s rich history. The fashionable clothing and lifestyle products feature various motifs from a number of eras, as well as original advertising copy. The colors across the range are predominantly black, grey and “Bordeaux,” and a range of styles have been created in special cuts for men and women. All these clothing items can be accessorized with Heritage scarves, belts, neckerchiefs, leather wallets, key pouches and more.
The BMW Motorrad Style GS collection is naturally for GS fans with quality and toughness to match the legendary range of motorcycles. ‘GS Enduro’ lettering and the ‘Big Earth’ motif are recurring elements of the collection that includes hoodies, jackets, bodywarmers, shirts, caps, tubes, and much more.
The BMW Motorrad Style DoubleR collection gets its inspiration from the S1000RR Superbike from which it gets its name. As you would expect, the primary colors in this collection are the same black, blue, white and red seen in the BMW Motorrad Motorsport Superbike World Championship team and the products include softshell jackets, T-shirts, caps, neck scarves, belts, key straps, pins and stickers.
The photos show just a few examples of the 70+ products available. See more by visiting your local BMW Motorrad dealership or checking out the Style catalog online (Adobe Flash required): here.