BMW Motorrad recently reported their 2011 worldwide sales figures showing they delivered more motorcycles in a year than ever before in their almost 90-year history. Now we have more details of which models and where those bikes were sold.
The BMW R1200GS was once again the most successful model in 2011 with 18,413 units sold (previous year: 18,768 units). This was followed by its sibling the R1200GS Adventure with 10,453 units (previous year: 11,648 units). Another GS, the F800GS, finished third with 9,829 units and was followed closely by a touring model, the R1200RT with 9,540 units. The best selling model in the U.S., the S1000RR, was fifth worldwide with 9,044 units. The new K1600GT and K1600GTL which launched in the spring of 2011 were sold to a total of 8,019 customers worldwide. Rounding out the top ten were the F800R (7,986 units), R1200R (7,310 unit) and F650GS (6,145 units).
Germany was once again the largest market and also showed the most growth in sales with a total of 20,002 motorcycles sold. That was 2,846 motorcycles or 16.6% more than in 2010. The market share of newly registered motorcycles was extended by 1.7% to 24.9%. This means that one in four newly registered motorcycles over 500cc in Germany came from the BMW Motorrad plant in Berlin.
As in the previous year, Italy was the second largest market with 13,600 motorcycles sold. But this is down 4.5% from the 14,234 units sold in 2010. With the Italian motorcycle market in decline overall, BMW Motorrad sold 634 fewer motorcycles than in the previous year but was nonetheless able to significantly extend its market position and take over volume leadership. The BMW Motorrad market share in the segment over 500cc rose to 19.9% (previous year: 18.4%).
The USA remained the third largest market for BMW Motorrad with an increase of 7.4% to 10,203 units. France was fourth with 9,850 units (+15.0%). BMW Motorrad saw its biggest sales increase, after Germany, from Brazil (5,442 units, +55.2%). Within just a few years, this market has developed into one of the biggest for BMW Motorrad. In order to do justice to the growing significance of Brazil, BMW Motorrad now produces the G650GS, the F800R and the F800GS in Manaus, Brazil, for the local market. BMW Motorrad saw positive results from the other Latin American markets as well as Eastern Europe and Asia.
Looking ahead, BMW Motorrad has updated its 2012 lineup with the new G650GS Sertao, the revised S1000RR, the R1200GS Rallye special edition and the K1300R and K1300S special editions. The first BMW maxi-scooters, the C600 Sport and C650GT are due this spring. With these scooter models, BMW Motorrad is further expanding its range.