Stephan Schaller Named President of European Motorcycle Industry Association

Stephan Schaller Named President of European Motorcycle Industry Association

Stephan Schaller, President of BMW Motorrad, was appointed the new president of the ACEM (Association des Constructeurs Européens de Motocycles), the European motorcycle industry association on March 21, 2013. Based in Brussels, ACEM is the organization representing the manufacturers of motorcycles, scooters, trikes and quads on a European level.

Stephan Schaller, who was appointed President of BMW Motorrad last year, succeeds Hendrik von Kuenheim (formerly Head of BMW Motorrad), who served as ACEM President from 2011.

Stephan Schaller with the new 2013 BMW R1200GS.

Stephan Schaller with the new 2013 BMW R1200GS.

On his election yesterday, Stephan Schaller said to the ACEM General Assembly, “Our objective is to promote the fuel-efficiency benefits of scooters, motorcycles and other vehicles in this category as an enhancement of living quality. Our vehicles provide a high level of mobility and as such deserve recognition in transport policy. Today there are approximately 37 million powered two-wheelers in Europe, used by a growing number of European citizens on a daily basis to beat the traffic and find a parking place in city centres, both for private and professional use.

“Over recent years the European motorcycle industry has done much to respond to the pressing challenges posed by the economic crisis, never losing sight of the aim of moving towards greener and safer mobility while returning to sustainable job-creating growth.”

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